A leading research firm has released estimates for holiday spending to date - and it seems it’s smiles all round for online retailers.
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Online shopping surge
Contracts & affiliate partnerships
If you’re into affiliate marketing as a publisher, you’d no doubt have signed/ticked a box on a contract agreeing to terms of participation in a revenue share arrangement.
Do you really know what you’re agreeing to? Have you thought about the long term implications in relation to the effort you’ll put in promoting someone else’s services - and the risks?
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Want media with that?
Adults and teens in the USA will spend over 3,000 hours in 2007 consuming media. That’s the equivalent of 5 months. Is it just me, or is this a rather scary comment on modern society?
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163% increase in blog visits
In the fall of 2006, 6.7% of US adults had (knowingly) visited a blog sometime in the previous 30 days. This represents a 163% increase over fall of the previous year.
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Yup, free shipping
As has been predicted by a number of research firms over recent months; free shipping remains one of the biggest incentives that you can throw in front of potential customers this holiday season in order to increase sales.
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False hopes and the Feds
Here’s another good reason to be careful of buying into online business opportunities promising to make you rich with next to no effort - and then recruiting others to do the same using wild unsubstantiated claims.
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Public domain images & resources
Looking for free images or other resources such as sound, film or texts you can use on your web site without fear of infringing copyright? - think public domain.
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A call to action
You’ve probably seen the term “call to action” mentioned frequently in marketing lingo - so what does it mean?
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Shoppers & privacy statements
While many online shoppers still don’t read privacy statements; 20% of them do so regularly and far more intermittently. Even 20% is an appreciable level; in fact, somewhat higher than I thought it might be.
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Google Checkout free through 07
In a promotion that was due to end on December 31, Google Checkout has announced that it will extend free processing services right through until the end of 2007.
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