Image spam, emails containing no text but just a .gif or .jpg image, has grown from less than 1% in June 2005 to over 12% this month
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Spam statistics
Google Checkout (Gbuy) review
It’s arrived. A few hours ago Google launched its payment processing service; not as Gbuy, the name touted by many, but as Google Checkout. The following is my initial review.
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Google to switch from PPC to CPA?
There’s been a few rumors flying around that Google might be preparing to kill off PPC (Pay Per Click) in favor of PPA (Pay Per Action), aka CPA (Cost Per Action/Acquisition). By CPA/PPA, this means
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adCenter search marketing tools
Have you checked out Microsoft’s Adcenter Labs as yet? It contains an collection of interesting demonstration tools. I repeat, *demonstration* :).
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The word “friend” in marketing
In a marketing email I received today, the opening salutation was “Hello Friend”. I didn’t know the person and given that I can count my friends on the fingers of one hand, and with fingers to spare, it was highly unlikely he ever would be.
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Affiliate management/recruitment
Imagine having a sales force of thousands ; all basically doing their own thing? Frightening stuff - welcome to the world of affiliate management!
Running an affiliate program is a great way to expose your products and services to a broader audience without a huge outlay, but
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Business blog directory
A new, and according to the company behind it - the only, business blog directory was recently launched. Interestingly, it *doesn’t* display any advertising;
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Voice commerce/microconsultancy
As publishers, commentators and authors, we’re always looking for new ways to generate revenue from our efforts. It’s great to be able to provide information for free through our writings, but we all need to eat and pay our bills too :). A few weeks ago, I mentioned the idea
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Adobe, Microsoft & Google antics
Adobe have inked a deal with Google sure to make Microsoft’s Steve Balmer and the MSN search team’s heads spin - perhaps right off their necks; especially
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Simple tools for fraud screening
Another one bites the dust - yet another fraudulent order from Vietnam. The order had passed AVS (Address Verification Service), but the
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