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Virus and spam statistics

Posted by Michael Bloch in online world (Saturday February 18, 2006 )

According to Commtouch, January 2006 was a shocker in relation to spam and viruses, based on their analysis of over 2 billion email messages.

Key findings

- 19 new significant email virus attacks, with four considered to be “massive” attacks

- The average response time by anti-virus companies to release an update was just over 8 hours
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Best converting search engines?

Posted by Michael Bloch in ecommerce (Thursday February 16, 2006 )

According to WebSideStory, the month of January saw AOL Search with the best conversion rate at business-to consumer ecommerce sites (6.17 %),
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Women online in India

Posted by Michael Bloch in ecommerce (Tuesday February 14, 2006 )

With the online population of India expected to climb to 100 million in the next couple of years; like China, it is a market that none of us can afford to ignore.

A rapidly growing demographic in India are women. According to the Internet And Mobile Association of India, the estimate for male to female ratio in the next 2 years is 60% male and 40% female. In 2004/05 the online population was 72% men and 28% women.
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Search queries grow by 55 percent

Posted by Michael Bloch in online world (Monday February 13, 2006 )

According to Nielsen Netratings, the total number of search queries to around 60 search engines in the USA increased 55% from December 2004 compared to December 2005 - thats an increase from 3.3 billion searches to over 5 billion!

Google continues to increase market share
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Article - boosting AdSense revenue

Posted by Michael Bloch in web marketing (Saturday February 11, 2006 )

As a follow up to my original article on Google AdSense revenue strategies, I’ve just published another that I hope will help you further boost your AdSense earnings. As the AdSense program has evolved, so too have the options for
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Online fraud report results

Posted by Michael Bloch in ecommerce (Saturday February 11, 2006 )

Based on a survey of 404 US merchants, CyberSource reported that during 2005 the rate of fraud associated with overseas orders was double the overall average and that the number of international orders merchants rejected was triple the overall average.
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Marketing to Generation X

Posted by Michael Bloch in web marketing (Thursday February 9, 2006 )

I read a couple of very interesting articles today on Generation X - my generation. It seems that it’s a generation label that is highly disputed in terms of the time span it includes, but it appears there’s general agreement that it at the very least covers those born between the years of 1965 and 1979.

According to Wikipedia, the term itself was first used in relation to a study
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VoIP revenue -$10 billion by 2010

Posted by Michael Bloch in ecommerce (Wednesday February 8, 2006 )

According to Yankee Group, the business VoIP (Voice over Internet Protocol) market will exceed 3 billion dollars in revenue by the end of the decade due to increasing uptake fuelled by the substantial savings to be made via this form of telephony and the huge advances in quality of service in recent times.
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Email ransom - AOL turnaround

Posted by Michael Bloch in ecommerce (Wednesday February 8, 2006 )

Wow; things change quickly in this industry. Yesterday I reported on AOL’s apparent decision to attempt to force companies to pay for assured email delivery, i.e. a “pay for play” strategy allowing marketing and other commercial communications to bypass their filters. My prediction was that if the service was introduced, it was conceivable that filters would have been tightened to such a degree that increasing amounts of legitimate marketing communications may wind up in AOL users spam folder or blocked altogether.

According to an article on MediaPost and several other sources published since that time, AOL has done somewhat of an about face in relation to the GreedMail, oops, I mean GoodMail Certified Email program.
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Email ransom - time for RSS

Posted by Michael Bloch in web marketing (Tuesday February 7, 2006 )

AOL has announced that they are commencing to charge companies to send commercial email to AOL users under a certified email program. They’ve touted this as a means to control spam.. hrm; I don’t think so. Sounds like a massive revenue raiser to me.

Supposedly, the charge will be $2 to $3 per 1,000 messages. AOL says the difference between sending the pay for play email messages and standard email will be that it bypasses their filters. All sounds fairly innocent, unless
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