Wow; things change quickly in this industry. Yesterday I reported on AOL’s apparent decision to attempt to force companies to pay for assured email delivery, i.e. a “pay for play” strategy allowing marketing and other commercial communications to bypass their filters. My prediction was that if the service was introduced, it was conceivable that filters would have been tightened to such a degree that increasing amounts of legitimate marketing communications may wind up in AOL users spam folder or blocked altogether.
According to an article on MediaPost and several other sources published since that time, AOL has done somewhat of an about face in relation to the GreedMail, oops, I mean GoodMail Certified Email program.
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