Retail ecommerce sales figures are gloomy, but the light at the end of the tunnel may not be an oncoming train. (more…)
Ecommerce sales go backwards
Ecommerce conversion barrier survey
I often write on various surveys about shopping cart abandonment, but it’s often overlooked that not every person browsing our sites and using our shopping carts is at the point of being ready to purchase. (more…)
Google page preview
An interesting new feature from Google is called “page preview” (more…)
Ad buying scams
Phoney ad buyers are causing havoc around the web by getting unwitting publishers to help them spread malware. This is an important issue for all site owners who make their money from ad revenue to be aware of. (more…)
Click fraud and ROI
A recent report says that click fraud is down on the same quarter last year. It’s good news, but something that hasn’t changed…. (more…)
eBay’s Top Rated Seller program
In case you missed the rollout (as I did) - in a strategy to woo shoppers back to eBay, the company changed qualification criteria on discounts for US merchants at the beginning of this month. Sellers will now need to work even harder to avoid low feedback scores; but will reap the rewards in doing so. (more…)
Virtual goods - money for nothing
The virtual goods industry is set to become a $1 billion business this year in the USA, and is expected to grow 60% in 2010. (more…)
15 years of banner ads
It was October 27, 1994 when banner ads first made their appearance. It’s hard to believe there was a time when they weren’t around. (more…)
Treading carefully
User generated content, be it in the form of comments, forum posts, profiles, article contributions or otherwise, can really enrich a site.. and cause their share of headaches too. (more…)
Toilet roll style sales page record
I believe I’ve just seen the longest “toilet roll” style sales letter page ever.
From the top of the sales page to the first call to action was an incredible 37 screens long. (more…)






