In August 2009, it was announced that that Yahoo! will be using search results supplied by Bing. In July 2010, Yahoo! announced it was testing Bing results with view to a general rollout in August/September 2010.
Once it occurs Bing will effectively have 30% market share.
Most of us focus on Google as the market share that Yahoo and Bing have separately isn’t really worth chasing; especially if it would mess with Google rankings, but 30% makes it a whole new ball game under certain conditions.
For instance, if you're having trouble ranking on Google, the new Yahoo/Bing engine arrangement may bring some joy.
However, if you rely on Yahoo search for your bread and butter, the upcoming changes are likely making you nervous and rightly so.
There's a lot of information floating around the web at the moment about how to gain no.1 rankings in Bing; but as mentioned, since Bing is being very heavily tweaked at present, any bleeding edge SEO strategies that require a huge investment of time may likely be frustrated as the engine evolves.
Still, it's good to keep an ear to the ground regarding Bing search engine optimization.
What Bing says about SEO
A great deal of the advice coming from Bing themselves relating to SEO really is
just the basics. The tips include:
One of the worst things you can do in relation to the meta description tag is having the same tag for every page - this can really hold you back. They must be unique, or don't use them at all. This applies to Google as well.
In the words of Bing; "Ultimately, SEO is still SEO...that benefits webmasters who have taken the time to work on the quality of their content and website design".
What others say about Bing SEO
Of course, there's lots of people out there now fiddling with their sites in order to get the drop on their competition when Bing results do start displaying in Yahoo.
Something that I see some general agreement on is in relation to ranking well is Bing is domain age. The older the domain, the better the Bing ranking juice.
The golden rule of optimization
Another point worth reiterating, and this applies to any search engine, is not to do anything designed to trick a search engine. Bleeding edge strategies come and go and tend to leave a trail of corpses in their wake after some initial success. After a while, the engines find out how to combat these tricks and once you've been penalized by a search engine; the road back can be a long one indeed.
The Bing bot
A bot or spider is the software program that crawls over your pages in order to index them.
Bing SEO tools
If you're having issues with ranking on Bing, Microsoft also offers the Bing Webmaster Center where you can troubleshoot the crawling and indexing of your site, submit sitemaps and view statistics about your sites. There's also this document "Bing - New Features Relevant to
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