I was checking how often our tell a friend script pages have been accessed over the years and it's been very encouraging to see how many people
appear to have made use of the free scripts (currently at version
1.3 and version 2.1). I'm planning the next
updates of our Tell A Friend applications soon, but I was also thinking of more creative ways they could be
used in their current form.
Here's some tips and ideas you may not have considered to
help you make the most of your tell a friend recommendation scripts.
Pre and post sales recommendations
Why not leverage those who have, or are about to purchase something from you and reward them in the process
for using a tell a friend script?
b) a discount price if the person tells 3 friends - use a separate buy now link for this.
Wording along the lines of "Save $10 instantly by telling 3 friends about our site - buy now"
might be a good call to action. Aside from getting them to recommend you to
others, it may also generally increase sales conversions given the discount
In the section of the tell a friend script where you specify the message being sent to recipients, relevant text could be used, such as:
This strategy would be quite quick and easy to implement for most shopping cart setups and the minimum effort could give you some very nice returns.
Special landing page
This tip is somewhat related to the discount idea. You may like to try experimenting with specific pages for people who have been referred by their friends and colleagues - perhaps a page that recognizes that fact and offers them something special other visitors don't usually have access to. Using a special landing page can also assist you in keeping track of how many people visit your site as a result of a recommendation.
With the landing page idea, you could also use that opportunity to get those people to then recommend others.
Subscription confirmation pages
Something else you may like to try is using the form on subscription confirmation pages. If a person has just subscribed to your newsletter, it's a great time to ask them to tell others about it; and it doesn't interfere with the subscription process as they've already signed up. Offering an added incentive such as a special report, white paper or info sheet would probably help encourage them to recommend others.
Tell a friend links in newsletters
On the topic of newsletters; you could also include a link in your newsletter to a tell-a-friend form. It's just another opportunity to grab more visitors and potential subscribers or customers.
There's so many possibilities for making more use of tell-a-friend
applications and perhaps by just having a link to the form on your site
hoping people, you may be missing out on other easy opportunities to
generate more qualified traffic.
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