.... Internet marketing resources, ecommerce web site design tutorials
  Taming the Beast - quality web marketing and ecommerce development services .... .


Return to web marketing and ecommerce articles index

 How to create a ribbon ad 

You may have seen ribbon ads like the one above around the place - they can be a great way to draw attention to an offer you're running without occupying too much useful screen real estate or requiring major changes to your page layout. 

The secret behind the success of the ribbon ad is that it's lightweight, highly visible and a little out of the ordinary; so it attracts the attention of the traditional banner size-blind audience. 

You can use ribbon ads for many purposes, including creating a sense of urgency to increase sales, contest and survey announcements, discounts and promotions, updates to products or drawing attention to your newsletter.

Advanced DHTML popup creates professional hover ads Want popups with real flare and zing? Try Advanced DHTML Popup!
Feature rich popover & hover ad generator desktop software app. 100% unstoppable by all pop-up killers. Incredibly easy to use - used & recommended by Taming the Beast. Create ultra-professional hover ads in just minutes! Try it free today!

Creating a ribbon banner ad is really quite simple. First you'll need to create an image 250 pixels x 250 pixels. Alternatively, you can use one of the basic template images that I've supplied in the free ribbon ad script kit download). Here's an example:

The ribbon area should be around 50 pixels wide, with the rest of the image being set to transparent. You may need to experiment and make the overall image size smaller, depending on whether it interferes with your site navigation or other crucial page elements.

Next, you'll need to create a special CSS (Cascading Style Sheet) file that contains the following attributes - this is also included in the free ribbon ad script kit. If you use a different image size, change the height and width attributes in the CSS to suit. Save the file as ribbonad.css

Finally, insert the following code into the page/s where you want the ribbon ad to appear. Place it just above the closing body tag (</body>) - again, this code is also in the ribbon ad script kit download:

You'll need to change the 'href='http://YOURURL' and the alt='YOUR ALT TEXT' to suit. Be sure that the paths to and filenames of the css and image file you'll be using match.

That's it, done - your ribbon ad should now appear; but depending on what sort of web page editor you're using, you may need to publish your changes first before it will display.

Other "beyond the banner" ideas

By the way, if you're looking for a *really* eye-popping type of ad; take a look at this page peel script.

Another way to grab attention particularly if you want to boost subscriptions is through the use of popup hover ads - don't let anyone tell you they don't work as they certainly do when implemented correctly! I also offer a free hover ad generator; so give it a whirl!

Michael Bloch
Taming the Beast
Tutorials, web content, tools and software.
Web Marketing, Internet Development & Ecommerce Resources

In the interests of transparency and disclosure, please note that the owner of Taming the Beast.net often receives goods and services mentioned in reviews for free, or may receive payments or affiliate commissions for advertising or referring others to merchants of products and services reviewed.

Copyright information.... This article is not available for reproduction without explicit written permission from Michael Bloch and Taming the Beast.net

Click here to view article index 

Online meeting & webinar software review
Powerful, easy to use collaboration tools that can help improve your marketing sales and training efforts. Learn more about these services in this review & try a free trial!

The best shopping cart software
Our reviews of some of the best shopping carts around - free ecommerce solutions  through to premium services offering affiliate programs, marketing modules & online soft goods delivery.  Shopping cart software guide 

Autoresponder software/mailing list manager
 Read our beginners guide and reviews of all-in-one autoresponder & email marketing software solutions.

Credit card transaction fraud screening!  Effective fraud screening is an essential part of running an online businesses. Fraud transactions cost you money and can threaten your merchant account. Pick up a stack of transaction screening tips in this free guide! 

Need some advice/tools for writing/creating a web design, development or marketing proposal?






Get paid cash taking online surveys - free to join online 
survey companies that will pay you cash for your opinion!

In Loving Memory - Mignon Ann Bloch

copyright (c) 1999-2011  Taming the Beast  Adelaide - South Australia 

Profile - Contact - Privacy - Consultants Portfolio 

Search Site - Terms of Service - Social/environmental