Throwing in an unexpected gift after the sale can be a great way to keep customers, get people buying more and have them telling others about you.
One of the other great aspects about this strategy is that it felt very personal. There was a handwritten note accompanying the chocolate with just 3 words on it - "With compliments, Robert". The paper the message was on didn't even have the company logo on it; which further added to the "hey, you're special" sort of feel.
If you're not in the business of selling coffee or chocolate, but other physical goods; consider using low cost items you're overstocked on and having trouble shifting or request samples from manufacturers that you can distribute to your customers. Your supplier partners may be more than happy to provide these samples to you for free if you explain how you intend utilizing them.
Alternatively, old favorites such as pens with your logo or other trinkets that have some practical value are well received. Bought in
quantities of a thousand, refillable pens with your logo can cost as little as 35c each.
- After a few months of subscription, throw in a free month to select clients. Flag the freebie with them via a personal email, recognizing their loyalty and a gentle reminder for them to let others know about you doesn't hurt. Ask it as a personal favor rather than as an expectation.
- Do you have a low $ value software items that you sell? Surprise your clients who have bought other more expensive titles with a free license for the cheap item and encourage them to give it to someone else if they can't use it.
Reports and white papers
- Put together a *useful* report or white paper that isn't generally available to non-customers; and be sure to flag this when you distribute it to your clients. Don't use the white paper as a hard sell for another product; it's meant to be a gift purely to stir up warm and fuzzy feelings about your business and to make your clients feel special. Be sure to stick a dollar value on it and let your customers know what their bonus is worth.
Remember - it's a gift
The power of the unexpected bonus strategy lies in the fact that the client hasn't had to do *anything* to get the bonus and it's totally unexpected. If you make people jump through hoops to get the freebie or hint about it in your pre-sales pitch, it loses the feeling of being a gift.
Learn more about developing white papers
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