.... Internet marketing resources, ecommerce web site design tutorials
  Taming the Beast - quality web marketing and ecommerce development services .... .

 

Return to web marketing and ecommerce articles index

Publishing your content as a book  

Got content?

If you've ever thought about turning your online content into a real book, it doesn't necessarily mean a huge capital outlay. 

If you've been slaving away on your site over the years, it's likely you've amassed a great deal of useful content that can be incorporated into a book. The content might not only be articles and tips you have written yourself, but items posted by your user community. It's a gold mine of information that others could likely make good use of if it was in an easier to digest format.

I've often been asked about when Taming the Beast "the book" will come out and it's an idea I've toyed with on many occasions. Some of my work has already appeared in a few hardcovers and paperbacks written by others. There's over 800 pages of web development, ecommerce and marketing articles/blog posts on the site now I think; so I guess there must be a book in amongst all that :).

Create professional interactive e-books quickly and easily; complete with digital rights management features . A fantastic
viral marketing tool or for presentation of premium
digital products! Download eBook generator today!

There's still a place for physical books

Even in this age of digital publishing, there's something still very attractive about physical books to many people - and that will always be the case. After staring at a screen all day, I find it very relaxing to spend some time with a good book. Having a physical book can also help boost your credibility among your audience and customers; generating more sales of your products and services.

Books can also be used as sales incentives - an added bonus for purchasing high tag price products. Books also tend to be passed around between people and wind up in libraries, so there's a viral marketing aspect to publishing a physical book as well.

Publishing a book isn't a small undertaking though; it's very different to publishing online and it's something I'd like to do right. While my book may still be a way off; I've been looking around at book publishing options in the interim. 

One of the problems with publishing on paper is trying to secure a good deal or in the case of self-publishing; the capital outlay involved. 

Some publishing houses require thousands of copies to be printed as a minimum order. If it's your first time publishing, perhaps that's the type of financial risk you don't want to take. I have nightmares of winding up giving unsold books away as gifts to friends, colleagues and passers-by for the rest of my life :).

But it doesn't appear that nightmare has to come true - several online services have been established for self publishing that can reduce the risk of being left with a pile of unsold books - they'll even help you sell your literary masterpiece. There's no running around, the entire process is handled over the 

Small run book publishing services

Blurb.com offers a short run publishing service for hard and softcover books and there's no minimum order. To have a single 81 - 120 page standard size (8x10 inches) softcover book printed is currently $29.95 or $37.95 for a hardcover with a dustjacket. A print run of 200 - 400 attracts a discount of 15% with better discounts for bigger runs. To make a book with Blurb, you download their free BookSmart bookmaking software. Blurb also offers a store where you can sell your book. The books look great, but it seems rather pricey; particularly when you add your profit margin.

Another similar service is Lulu.com - which seems to be quite a bit cheaper. A similar size softcover book in greyscale costs $6.53, in full color $19.53 and hardcover in greyscale $19. Lulu also provides you with the option of selling your work through Amazon, Borders, Barnes and Noble and on Lulu itself. The company will handle all transactions, order tracking and shipping. Lulu also doesn't require the use of special software - Word and PDF documents can be uploaded. 

Don't forget the eBook option

The other option is to not bother with a hardcover/paperback, but just run with an  eBook format or the fancier eBrochure type, which are very popular alternatives for many self-publishers - there's some great eBook generator software packages around, there's a much better profit margin, instant delivery to the customer and the product is more environmentally friendly too!

That's another benefit of the Lulu.com service that I noticed -  you can sell a physical book and an eBook version of your publication as well - you can even have a CD or DVD version. 

Lulu also offer an eBook only service which costs nothing to use, you just pay a commission for each eBook you sell through the Lulu storefront.

If you've used any small run book publishing services such as Blurb or Lulu, I'd love to hear some feedback of your experience!

Michael Bloch
Taming the Beast
http://www.tamingthebeast.net 
Tutorials, web content, tools and software.
Web Marketing, Internet Development & Ecommerce Resources
____________________________

In the interests of transparency and disclosure, please note that the owner of Taming the Beast.net often receives goods and services mentioned in reviews for free, or may receive payments or affiliate commissions for advertising or referring others to merchants of products and services reviewed.

Copyright information.... This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit http://www.tamingthebeast.net  for free Internet marketing and web development articles, tutorials and tools! Subscribe to our popular ecommerce/web design ezine!

Click here to view article index 

Online meeting & webinar software review
Powerful, easy to use collaboration tools that can help improve your marketing sales and training efforts. Learn more about these services in this review & try a free trial!

The best shopping cart software
Our reviews of some of the best shopping carts around - free ecommerce solutions  through to premium services offering affiliate programs, marketing modules & online soft goods delivery.  Shopping cart software guide 

Autoresponder software/mailing list manager
 Read our beginners guide and reviews of all-in-one autoresponder & email marketing software solutions.

Credit card transaction fraud screening!  Effective fraud screening is an essential part of running an online businesses. Fraud transactions cost you money and can threaten your merchant account. Pick up a stack of transaction screening tips in this free guide! 

Need some advice/tools for writing/creating a web design, development or marketing proposal?

 

 

 

Home

 

Get paid cash taking online surveys - free to join online 
survey companies that will pay you cash for your opinion!

In Loving Memory - Mignon Ann Bloch

copyright (c) 1999-2011  Taming the Beast  Adelaide - South Australia 

Profile - Contact - Privacy - Consultants Portfolio 

Search Site - Terms of Service - Social/environmental