If you've ever thought about turning your online content into a real book, it doesn't necessarily mean a huge capital outlay.
If you've been slaving away on your site over the years,
it's likely you've amassed a great deal of useful content that can be
incorporated into a book. The content might not only be articles and tips
you have written yourself, but items posted by your user community. It's a
gold mine of information that others could likely make good use of if it was
in an easier to digest format.
There's still a place for physical books
Even in this age of digital publishing, there's something still very attractive about physical books to many people - and that will always be the case. After staring at a screen all day, I find it very relaxing to spend some time with a good book. Having a physical book can also help boost your credibility among your audience and customers; generating more sales of your products and services.
Books can also be used as sales incentives - an added bonus
for purchasing high tag price products. Books also tend to be passed around
between people and wind up in libraries, so there's a viral marketing aspect
to publishing a physical book as well.
Small run book publishing services
Blurb.com offers a short run publishing service for hard and softcover books and there's no minimum order. To have a single 81 - 120 page standard size (8x10 inches) softcover book printed is currently $29.95 or $37.95 for a hardcover with a dustjacket. A print run of 200 - 400 attracts a discount of 15% with better discounts for bigger runs. To make a book with Blurb, you download their free BookSmart bookmaking software. Blurb also offers a store where you can sell your book. The books look great, but it seems rather pricey; particularly when you add your profit margin.
Don't forget the eBook option
The other option is to not bother with a hardcover/paperback, but just run with an eBook format or the fancier eBrochure type, which are very popular alternatives for many self-publishers - there's some great eBook generator software packages around, there's a much better profit margin, instant delivery to the customer and the product is more environmentally friendly too!
That's another benefit of the Lulu.com service that I noticed - you can sell a physical book and an eBook version of your publication as well - you can even have a CD or DVD version.
Lulu also offer an eBook only service which costs nothing to use, you just pay a commission for each eBook you sell through the Lulu storefront.
If you've used any small run book publishing services such as Blurb or Lulu, I'd love to hear some feedback of your experience!
In the interests of transparency and disclosure, please note that the owner of Taming the Beast.net often receives goods and services mentioned in reviews for free, or may receive payments or affiliate commissions for advertising or referring others to merchants of products and services reviewed.
Copyright information.... This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit http://www.tamingthebeast.net for free Internet marketing and web development articles, tutorials and tools! Subscribe to our popular ecommerce/web design ezine!
paid cash taking online surveys - free to join online
In Loving Memory - Mignon Ann Bloch
copyright (c) 1999-2011 Taming the Beast Adelaide - South Australia