A single typo, a wrong phone number, a zero missing off a price can ruin a
marketing campaign. Pick up some proofreading tips.
The perils of outsourcing
Imagine the impact on your online business if a service provider you hired to
submit articles that related directly to your company really messed up - it
can and does happen.
Unsubscribes - best
practices for email marketing
Which is the better practice - one click unsubscribe or setting up hoops for
people to jump through before they can get off your list in an effort to keep
them on it?
ClickTale free trial
Most web site traffic statistics applications provide a wealth of detail, but
miss out on some important aspects, such as - at what point did a visitor
stop filling in a form? What part of a page did they focus on and what
section did they ignore? ClickTale analytics can tell you this and so much
more. Try it free.
Adsense Revenue Tip:
By creating targeted placements for AdSense, you may be able to increase your
advertising revenue. Here's how to implement it.
Marketing: email fatigue
What is email fatigue and how do you prevent it? Pick up some tips on this
Marketing with Facebook fan
Haven't set up a Facebook fan page for your online business? You may want to
consider it - it's easy to do, easy to maintain and can be a great marketing
Tidying up your subscriber
As your email marketing or newsletter list builds, the number
of people not reading what you send them will also increase.
What is a squeeze page in terms of marketing and how do you create one? Check
out this tutorial.
Are you promoting special offers in sales receipts, subscription
notifications and other similar automated emails? If not, you're likely
leaving money on the table. Pick up some tips.
Twitter and marketing -
A brief look at how to make Twitter work for your online business as a
marketing tool with just a few minutes work each day.
By leaving some features and bonuses out of your off-site promotion, you can
actually increase conversions!
damned lies and Internet marketing
Pick up some tips on keeping your nose clean in the often lie-sodden world of
The leaky bucket syndrome
Marketing can sometimes focus too much on more traffic
as being the cure for sales woes; but fixing leaks on your site should be the
Spam filter testing guide
Don't let your efforts in creating email campaigns and newsletters be
frustrated by spam filters - pick up some tips for easy testing.
Buying email lists and sales
If you're planning to buy an email list for marketing purposes, be aware of
the tricks and traps that could see you losing your cash.. and worse.
In the age of social media, marketing has changed - it's not just about what
we say about our products and services, but what others do too. Pick up some
tips and tools for reputation management.
in your marketing
If you've been in business for a while, you likely have gathered some
positive feedback from your customers. What are you doing with it? If your
business is new, how do you elicit this feedback? Testimonials and reviews are
incredibly powerful marketing tools that can really boost your sales. Pick up
some tips on using testimonials on your site.
Getting products and
If you want to get your wares in front of a targeted audience, nothing beats
a review on a popular industry resource site or related blog. Some handy tips
for grabbing attention.
Traffic to coupon sites has exploded in the last year as increasing numbers
of consumers are now hunting for bargains. Pick up some tips and strategies
for using coupons in your marketing.
Email marketing image tips
Email marketing campaigns that include images can really enhance response
rates; but there are some traps you need to avoid. Grab some handy tips for
using images in emails effectively.
Sending large files via
Large email attachments are not a good way to kick off a relationship with a
potential partner or client. Learn about the issues and more efficient methods of file delivery and transfer.
Developing advertising rate cards
An ad rate card provides information to potential advertisers not only about
your ad space pricing, but also other crucial information about your site -
your visitors and their activity. Grab some tips for creating more effective
After sales marketing -
Providing your clients an unexpected free gift can be a great
customer retention strategy and also provide added impetus for them to tell
others about you.
Email subject line tips
Whether it's an email marketing blurb or your newsletter, your
communication is likely one of many hitting someone's inbox. Your message's
subject line is especially important in order to grab attention.
Logo design and marketing
The logo you use for your business can repel or attract new clients and plays
an important role in the recall attributes of your brand. Creating a logo is
an art form - pick up some tips and pointers for selecting a logo design
Ribbon ad tutorial and kit
Ribbon ads are an eye-catching way to alert visitors to special offers on
your site. View an example of a ribbon ad and download a free script kit!
Self publishing physical
If you've been writing content for your site for a while, you may have enough
published to create a physical book. Real books aren't just a way of creating
an added revenue stream, but also can be used to promote your site and
products. Publishing a book doesn't necessarily require having thousands of
copies lying around - services are available that allow you to publish very
small runs and will even help you sell your book; and it's all done online.
Page peel ad script
A great alternative to popup or hover ads, Peel Away Ads is an amazing
marketing tool. See an example and download the script today!
Questions can increase your sales
No, not the questions customers ask you; but questions you ask them. Here's why and how
you can use questions as part of your marketing strategy.
Social bookmarks boost
Social bookmarking services are a valuable tool in boosting traffic to your
site - this article explains how social bookmarking works, what to expect if
you hit the front page of a service, what you can gain from the brief traffic
surge and how to make it easier for members of these communities to bookmark
Using scarcity as a
The innate fear of scarcity is a human attribute that can be effectively used
to increase sales in your online store.
Setting up strategic partnerships with other online businesses is an
important part of marketing. Learn how to boost positive canvassing responses
in this article.
subscriptions with popups
The demise of the popup has been grossly exaggerated. Pop windows are still
being used with great success for increasing subscriber lists - you just need
to add a little something to the sauce. Find out the ingredients in this
Video marketing for the
If you'd like to have a live human video presentation on your site, but the
thought of getting in front of a camera sends shivers down your spine - hire
an actor. It's cheaper and simpler than you might think!
Tell a friend script tips and
Recommendation scripts certainly help boost traffic, but most of us only
utilize a fraction of their potential. Here's some ideas for getting more out
of the use of tell a friend applications. Includes links to free scripts.
Countdown timers can
Effective calls to action turn browsers into buyers. This article
includes a free countdown timer script and how you can use it to increase
conversions in your online store.
| Avoiding live chat
While implementing live chat software can be a great strategy for
boosting online sales, it's all in the execution - this article contains
some of the pitfalls I've struck on merchant sites that you can avoid.
| Marketing with animated
Rich media is finally coming of age and plug-in services such as
animated, talking characters to assist web site visitors are becoming a viable
(and profitable) reality.
Page translation as a
Only 350 million people have English as a first language. Translating
your pages into different languages can help you cast your marketing net to a
agreement templates for marketing
Before you take on a marketer, cross promote or provide marketing
services, you really should ensure you have relevant contracts in place
that outline the responsibilities and expectations of both parties.
|Beyond the ebook - ebrochure &
Ebooks changed the face of digital publishing. Give your ebooks added
zing with the new generation of high impact information product
| Creating effective landing
What are "landing pages" and how can you use them effectively
as part of your marketing strategy? Pick up some advice in this guide.
|Creating a press
release - writing and submission tips
Haven't tried using press releases as a marketing strategy?
It's another great promotion tactic and can generate substantial
interest in your products and services.
Free hover ad generator
Hover ads are far superior to their predecessors, the humble popup. Use
this free hover ad generator to increase subscriptions and conversions on
New version - free tell a
Released in 2003, our original tell a friend script was very popular; so
we've added new features.
Get people talking about your site with this handy word-of-mouth marketing
Webinar and online
meeting software. No longer expensive and unwieldy, online meeting
software has come of age and can be a very effective marketing tool - now
well within the economic reach of small online businesses!
Link exchange services - be
Before engaging a company to see out link exchanges for your site, read
this article to pick up some tips on how to protect your marketing dollars and
| PPC advertising -
minimizing the costs
Why do so many people bid such high prices for keywords? How can you
avoid having to do the same? Pick up some valuable tips in this article.
Pay per call, PPCall and Call On Select guide.
Pay per call, aka PPCall, will become a powerful marketing strategy over the coming years. Learn more about Pay Per Call in our guide
Video & audio - the time is now!
It's time - video presentations accompanied by audio are now a very
affordable technology to implement as part of your web marketing
strategy. It's very simple to implement video on your site - read our
guide for tips & learn where you can trial software and services for
|Web site images and
Images are a powerful motivator/de-motivator when it comes to
purchasing. Some on image use and cheap stock photography
- Email delivery issues
While email filters are becoming increasingly accurate; but
they will never be perfect.
An enticing subject line and message is only one part of successful email marketing;
what if it never makes it to your subscribers? Learn about email delivery issues and strategies.
Marketing to senior on the
The US seniors market will increase to 95 million people by 2030. That's
4 times the growth rate of the 18-59 age group. Senior citizens of
today are leading more active lives, getting online and embracing ecommerce.
Pick up some tips on marketing to this group.
Creating, submitting RSS web feeds
RSS, aka Really Simple Syndication, is starting to grow in popularity
with users. Although uptake is slow just now, with major search engines now
spidering feeds and Internet Explorer 7 offering web feed support, now is
the time to add RSS to your marketing arsenal. Our guide shows you how.
Using free stuff as a lure in marketing
Offering freebies is a good web marketing strategy, but you need to be
careful with the implementation of free offers or you may turn people
|Click tracking -
software and tips
Make marketing more effective through better click and conversion
tracking. Tips and software review.
MLM, aka Multi-Level Marketing has been a controversial business
model for many years. If you're considering an MLM opportunity in your
online business, this article may interest you.
| Creating effective marketing copy
tips and hints for writing marketing copy to help boost your online
|Marketing - rich
media and 3d modeling
With the broadband market rapidly maturing, the opportunities for using
3d modeling and rich media for marketing products in an interactive way
have become a reality.
|Gauging email open rates
Email marketing is an important part of promotion, but do you know how
many people read what you send them? Learn how.
200 marketing ideas
for your website
My review of this great book by Henriette Martel-Lawson. There's
something for every site owner in this "how-to" marketing
| Marketing -
creating need/the inner circle strategy
Highly successful online entrepreneurs don't just address needs,
they create them. Pick up some strategies in how some of the big players
| Marketing: successful small
online business entrepreneurs
So many fail in online business, while a fortunate few go from
strength to strength. All the cutting edge tools in the world won't help
you if they are missing one vital element - you. Learn more about the
mindset of success online.
| Pay per click fraud
An increasing problem facing ecommerce. Some strategies and tools
for minimizing the impact of PPC fraud on your marketing budget.
| Banners: design tips,
sizes & targeting
Tips and guidelines for banner design, plus a listing and examples of
standard banner sizes. Advice on targeting, banner networks and where to
find good banner designers. Article also contains a set of standard
banner templates, free to download.
| Web marketing and women
Are you addressing this very important segment of the population?
Some very interesting survey results and personal observations.
| Applying for web related
Your CV is an important piece of marketing documentation, but equally
important is your job application cover note. Pick up some tips in this
| Reciprocal links - tips
Exchanging links is a great way to promote your site - if it's done
properly. Before you purchase a link management software package, read
our article for some handy hints and tips.
| Creating a Favorites icon +
A standard browser feature that you can put to work for you in your
marketing! Stand out from the crowd! (Revised)
| Research- Statistics
Need some solid data in relation to ecommerce statistics and web
marketing strategies tests and results? - here's some excellent free
& premium resources
tell-a-friend form and script
Bleeding edge marketing tools are no match word-of-mouth promotion. Use our free script and have your visitors do your marketing
|Ecommerce & Advertising
What lies ahead in 2004 in Ecommerce and Marketing? Some statistics
|Marketing via voice on your
A review of a new voice recording technology service that's really
making sound-waves. The gap between text and sound on the web is now
of email marketing? Future strategies
With all the talk of spam prosecution being highlighted by the
press, it would be reasonable to assume that email marketing may die
very soon. But it doesn't have to be this way. Learn more about the
challenges and strategies to help keep this part of your business safe
from false spam accusations.
articles as a viral marketing strategy
For the small site owner/webmaster, articles as a marketing tool are
one of the cheapest ways to increase your sales and traffic.
Etiquette - Reciprocal Link Requests.
Getting webmasters to link to you isn't just about having a great site -
it's also about basic good manners.
|Beyond the popup - Popover
With over 40 million people now able to block popups, it seems this
most controversial form of advertising is heading the way of the
dinosaurs. Learn more about its successor, the Popover
- Mailing List Managers.
Email marketing is still one of the best strategies for boosting
sales and repeat visits to your web site. This article outlines what to
look for in autoresponder software, plus some reviews of solutions for
locally hosted and desktop all-in-one applications.
a Web marketing proposal
Basic guidelines for an important document - how to write a web development proposal that will help win you contracts and tenders,
plus links to places where you can locate web industry contracts
Survey tips and tools
Running surveys is a fantastic way to gather feedback from your visitors
and customers. Pick up some tips and free survey tools and services in
|Internet Marketing, Site promotion and Etiquette.
The "Common Courtesy Strategy (CCS)" series. Tips on getting your site and products noticed on the Internet using basic good manners as a tool!
|Viral Marketing - The virus you'll want to spread
Basics of viral marketing - increase online sales and traffic with these web marketing strategies.
|Online & Offline marketing using PDF documents
Looking for a great way to market online and offline? Use PDF. Read our article on the benefits of using PDF as part of an overall Internet Marketing strategy.
| Your web site visitors - know them, love them
Boosting kudos and online sales through effective but simple feedback
mechanisms - put your web site visitors to work!
| Marketing - Branding Concepts
Getting web site visitors to remember you from amongst the crowd
|Is pop up advertising
on its way out?
Pop up ads - annoyance to many, revenue generators for some - but it seems that
the surfer has spoken and some very big names are listening.
|Where to find and
distribute free web site content.
The importance of fresh content, where to get it for free and where
to promote your own tools and articles available for reproduction as a
part of an effective web marketing strategy.
|Web marketing and
Some simple definitions of buzz words and terms used in conjunction
with Internet Marketing.
image, jargon & slang
Some thoughts on the use of hyper-technical promotional wording
and slang when representing your company and products.
Women and Web Marketing - Internet 2003
Gender bias is still alive and well on the web; at the expense of a
very important demographic slice.
Content syndication & viral marketing- free script
Distributing your content to other web sites for free is a great viral
marketing strategy and it doesn't have to be complicated or expensive.
|Web marketing nightmare -
Who's watching your web site while you're asleep? Even one minute's
downtime can cost you dearly. Learn more about web site monitoring
services. (Includes free trial offer)
Confident site visitors become paying customers. Hints and tips on gaining credibility, plus how to develop a privacy statement... without hiring a lawyer!
|Buying web traffic
Some things to consider before paying to have visitors sent to your site
|What happened to the World Wide Web?
"The Internet should be free of advertising!"................... pardon? Why? The great Internet advertising debate.
|Credibility and Promotion - Web Awards
An overview of how web site awards can work for you and where to apply for them.
|Introduction to ebooks
A look at the ebook phenomenon and the benefits of this form of information delivery via the Internet.
and viral marketing
How ebooks can create income for any online business through viral
marketing, and suitable software for ebook creation
Ethics & Spam Reporting
Ethical considerations in direct email promotions. How to lessen and report spam.
Bomb - Trend or Lesson?
What lessons & opportunities can be gained from the spectacular web site nose-dives of the Internet?
| Build it and they will come
Establishing your site is only the beginning - how will people find you?
| Email Etiquette
Tips on getting the most from this powerful form of communication
| Bio Benefits
Getting intimate with your visitors - a profile page can boost credibility and customer confidence
|Avoiding Xenophobia - Virtual
Want to set up an office in the USA, UK or Australia without having
to outlay huge amounts of capital? - here's some solutions!
|A real internet
Part 2 in our series spotlight on web marketing experts who have
truly earned "guru" status.
|A web Christmas 2003 -
It's that time of the year again. Some points for consideration when
planning out your holiday season web marketing campaigns.
|Free online marketing
tools review - customizing content for location the easy way!
How to make your web content more appealing to potential customers with
|A real web marketing and ecommerce guru
A brief review on the resources offered by one of the true pioneers of web marketing and ecommerce
| Web statistics and
An article from our August ezine containing information on great free marketing
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