This article is a follow up to "Making money from your web site - best banner ad networks".
Many of the major online advertising networks now also offer pop ups and pop unders. These alternatives pay more than traditional 468x60 banner ads - usually between US$2 - $4 CPM, but weigh your decision in using pop up ads carefully.
Pop ups are not the best way to make friends on the Internet. I know that I'm not the happiest camper when landing on a web site only to have my screen littered with a seemingly endless array of pop up windows!
Popunder ads pay more!
While popunder ads would appear not to pay as much, they actually provide better dividends. Most Internet users have become quite accustomed to closing pop ups before they load. As the ad doesn't load, you won't be paid for the privilege of annoying your visitor. Pop under ads load in the background, so you'll receive higher payouts with minimum interference while giving the advertiser a decent "show".
Technology in advertising delivery
Some banner networks now have the delivery of pop under ads down to a fine art. They load quickly and your visitor is only presented with a popunder ad once per visit - some networks allow you to specify that the particular visitor only sees the pop unders once every few days!
Read the fine print
Remember that you will probably not be be paid for every pop up/pop under ad displayed - read the fine print in the terms and conditions of the network you are applying to and you will more than likely find that no matter how many ads are presented to a particular visitor in a single day, you will only be credited with one "view".
Implementing pop under ads
Pop under code from the networks is easy to implement. The code supplied by the agency is usually pasted between the <HEAD> </HEAD> tags in the HTML of the web pages where you want the ad to be triggered. Popunder
ads can usually be run in tandem with a banner ad campaign, dependant upon the relevant agency guidelines.
And the winner is..
Administration of your advertising sales can be made a great deal easier if you can find an agency that covers both banner and pop under advertising mediums. We
trialed a number of agencies with varying degrees of success some years ago
and settled on Valueclick
Advertising network - and have never changed since! Learn more about why we think the Valueclick
Advertising network is the top banner agency.
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In Loving Memory - Mignon Ann Bloch
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