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Search engine optimization
primer
The topic of search engine optimization, can be quite confusing. It's
not rocket science. If you're new to the world of SEO, this beginner's guide will help you! |
Ranking and traffic
Ranking number 5 isn't enough. The difference in traffic between that rank
and being number 1 is huge. Find out how big the difference is in this
article. |
Crowdturfing
threatens "ethical" SEO
A melding of the terms crowd-sourcing and astro-turfing, crowdturfing is a threat to any SEO practitioner
or site owner that tries to play by the rules when it comes to ranking well
in search engines. |
The changing face of Google SEO.
Perhaps Google gave the Panda update that name to delineate more between
black hat and white hat SEO. Maybe it's a move to even further diminish the
use of grey hat search engine optimization techniques. SEO is changing, learn
more. |
Encouraging links instead of just
mentions
It's great recognition to gain a favorable mention on a popular related site,
or by a major media outlet. But if that mention isn't accompanied by a link,
it won't send as many visitors or provide the link love so important in terms
of search engine ranking benefits it could if a link was used. Here's some
advice on how to go about addressing the situation. |
Cheap backlinks and link spam
Inbound links can be a good way to improve your search engine ranks, but not
all links are created equal; particularly if you buy them from services
offering what is essentially just backlink spamming. |
Determining your real
rankings on Google
Quite a few online business owners who keep an eye on their rankings have
been confused by Google increasingly showing personalized results. Here's how
to check keywords to see your real Google rankings. |
Guaranteed top Google
rankings
Some in the search engine optimization (SEO) industry guarantee to get you to
number 1 in search rankings. Treat such guarantees with caution. |
Latent Semantic Indexing
- LSI
Latent Semantic Indexing is playing an increasing role in how search engines
rank pages. Pick up some basics of LSI to consider in regards to your own
search engine optimization strategy. |
Optimizing for Bing rankings
Bing will be providing Yahoo with search results sometime in 2010. Given
that when this happens, Bing will have over a quarter of the search
engine market share, it really can't be ignored. Pick up a few Bing
optimization tips. |
Getting inbound links
Inbound links from related, quality sites can give your search engine
rankings a boost. Attracting link love isn't as easy as it used to be; so if
you're having trouble getting other sites to link to you, try this strategy. |
Linking - avoiding
bad neighborhoods
What is a bad neighborhood when it comes to linking? What can be the
effects on your search engine rankings? How do you avoid bad neighborhood
linking? Learn more in this article. |
Title Tag guidelines - powerful spider food (revised)
Search engine optimisation through the effective use of Title Tags. 60 to 100 characters is not a lot to play with, but when used properly can really boost your page rankings. |
Meta Tags and Zen (revised)
An introduction to the use of Meta Tags and their importance in search engine rankings. |
The nofollow tag and search
engines
How the nofollow tag works and effects on search engine rankings. |
It's not just
getting linked - anchor text
The importance of anchor text in relation to search engine
optimization. |
Why isn't my site listed
in search engines?
It's one thing to have a low search engine ranking, quite
another to have none at all. Pick up some tips on why you may be having
trouble getting your site listed. |
Frames or no frames - that is the question!
Benefits, disadvantages and resources relating to framed sites. Important information regarding framed sites and search engine friendliness. |
Text link ads - to buy
or not to buy?
Buying text link ads as a part of search engine optimization
strategy can be expensive and fraught with traps for the unwary. Pick up
some advice in this article. |
Keywords
strategies
Guide to researching implementing keywords & keyphrases |
Search Engine Marketing -
hiring SEOP's or doing it yourself
Thinking of hiring a Search Engine Optimization firms or
optimizing your web site yourself? Read our guide for tips on selecting
the right company and some pointers for DIY optimization. |
Robots who read
Giving SE spiders direction - a basic guide to the use of the robots meta tag |
PPC - Pay Per Click - tips and
resources
Free search engine listings are becoming scarcer as more search
engine companies turn to paid inclusion models such as PPC. Learn more
about Pay Per Click strategies in this guide. |
Reciprocal links - traps
and tips
Linking management software has become increasingly popular - with
many traps for the unwary. Pick up some tips in this article/review |
Changing domain
names? use mod_rewrite!
mod_rewrite is a powerful set of Apache directives that are very
search engine friendly - great for preserving your rankings if you
change your domain name. |
How do
you find good keywords?
Trial some some free tools you can use to ascertain popular
keywords and phrases for your industry. From our June 16 Ezine. |
Moving or renaming
files on your web site? - Giving search engine spiders direction
If you are renaming or moving files, you may lose your page rankings!
Preserve your hard-earned rankings with this simple .htaccess 301
redirect |
Meta tag generator
Free and easy to use, our meta tag generator can help you in
boosting your search engine rankings. |
Identifying Search Engine Spiders
Basic search engine spider identification chart and tutorial on how to keep specific agents and robots from stripping your web site. |
Translating pages into
different languages
Search engines see pages that you translate into different languages as
separate pages - this strategy can provide you with more tickets in the
search engine lottery. |
Search engine
optimization marketing glossary
Not sure of the difference between an IBL or OBL? . Our glossary
provides definitions of common terminology used in search engine
marketing and optimization. |
Search engine
monitoring tips
Adding fresh content, refining existing pages and checking your rankings
regularly are only components of search engine monitoring - delve deeper
and reap the rewards. |
Search engine
relationships
With mergers and acquisitions happening every other month lately, it's
getting rather confusing as to which search engine company is supplying
what results to what other engines. Read the latest breakdown. |
Search
engine optimization software
Learn more about the benefits and challenges associated with
automated submission & optimization applications. Read our review of
a great package and download a free version! |
Search
engine marketing/optimization book review.
Looking for a great book on Search Engine Marketing and
Optimization? Read our review of the best guide currently available |
Pagejacking -
identifying/dealing with pagejackers
The effects of pagejacking on search engine rankings, how it's done
and what you can do about it.
|
Optimization
- Free Google Tools
Webmaster-oriented online tools utilizing Google's Web API's that
can assist with search engine optimization. |
Using
articles as a search engine strategy
We know that content attracts search engines, but is having 50
articles from external authors better than having 10 of your own
original pieces? |
Paragraph 1, search engine
spiders and visitors (revised)
The importance of the first paragraph on your pages + information on search engine friendly images. Give spiders some substantial food and they will reward you with an increase in web site traffic! |
Flash & Search Engine
Optimization (updated)
Flash - the SEO nightmare - Issues and challenges |
Link Building - expert advice
A rarity for Taming the Beast.net, we've published a guest writer article! Link building and link popularity concepts and strategies in this article from Larry Sullivan from Linking101.com |
Keewords=Keywords (revised)
Utilizing spelling errors to increase web site traffic. Improve your search engine rankings with this
interesting technique - it really works! |
Internet Marketing, Site promotion and Etiquette.
The "Common Courtesy Strategy (CCS)" series. A guide to getting your site and products noticed on the Internet using common courtesy as a tool! Reciprocal linking is a great way to get noticed by SE's! |
Buying web traffic
Some things to consider before paying to have visitors sent to your site. Pay-per-click, Pay-per-view, Pay-for-listing, Site exit traffic, Pop ups, Pop unders - there are many different avenues and too many web masters/site owners are wasting their money while looking for the "magic bullet" |
Studying
Web Traffic and Server Logs
What is a hit? What is a visitor? What is a page view? Differentiating between traffic statistics terminology. |
Search
Engine Fever
Promotion on a budget. Investigation & results of a marketing exercise in paid search engine placement. |
FFA
- The Facts
Have you seen the ads offering to submit your URL to 8,567,291.1 sites for FREE? Do they work? Search engines submissions are not all created equal and some may actually damage your rankings. Read on.. |
Optimizing
for Baidu (from the TTB blog)
What's a Baidu? It's the biggest search engine in China, heads and shoulders
above the Mighty G in terms of popularity. With China about to explode onto
the ecommerce scene, perhaps it's a market you should look into. Pick up some
Baidu optimization and submission tips. |
XML Sitemaps - beginners
guide
Will having an XML Sitemap boost your search rankings? How do you create
and submit a sitemap anyway? Tips and tripe about XML sitemaps for the
beginner. |
Google ranking
& country specific searches
Having problems ranking on country specific searches in Google or do you
want to be able to associate a part of your site with a particular region?
This simple tip may help! |
Google's supplemental results
If some of your pages listed on Google as being supplemental results - the
sky is not falling! Learn more about the supplemental index and how to get
out of it. |
What
is PageRank™?
A brief look at PageRank™ and how you can view the PR of a site
using the Google Toolbar. From our ezine. |
