No doubt one of the best ways to sell your message, products and services online is to customize the content on your web site in a way that will appeal to your visitors.
Potential customers who identify with your site's offerings are more likely to purchase as it sparks interest and creates trust. The subject of web site customization can get terribly complex, but there are a couple of free online services available that only take a few minutes to implement and will greatly enhance the content you offer.
Scenario: Are you more likely to purchase a product or service online that originates from your home town or from a place halfway across the globe that you've never heard of?
While we can't have a physical head office in every town, state and country in the world, we can present content in such a way that makes people feel more at home.
Content Customization Script Example:
"We would like to offer a warm welcome to visitors from , . is one of our favorite countries!"
Where to get the location script:
A company by the name of Geobutton kindly allows webmasters to use this script for free. Rather than lifting the script from this page, I encourage you to take a trip out to their site as they have a wide range of free scripts and templates on offer. You can also register with the company for free to create your own templates, which may consist of just one line or a whole paragraph of location targeted marketing text.
For those of you who would like to take content customization a step further, Geobutton offers a number of high quality, low cost premium services in one easy to use suite including:
Refine your web marketing and improve online sales with this simple free content customization today!
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