Once you've had a subscriber list for a while - be it for general marketing blasts or newsletters, the number of people on it who never bother to open your emails will naturally increase.
Having people on your list who don't read what you send *can* be a problem - it really depends.
For example, it can have an impact on spam filter scores - but it's only one of many factors.
If you're in the business of selling ad space in your newsletters and such, most savvy advertisers are as interested in your open rates as they are about the number of people on your list.
Another scenario where you may wish to do a list cleanup is where you haven't contacted your subscribers for quite some time and really aren't sure how many of your current subscribers still want to hear from you.
There are ways to address the list cleanup challenge, but the following example is probably not one of them.
I "get" what the company was trying to do - to make it a little light hearted, but using humor or levity can really backfire - it can be viewed as sarcasm. It's also unnecessarily long for what it is attempting to achieve and subtly attempts to play on guilt.
People are also generally way too busy these
days to do mental gymnastics to translate these sorts of messages.
A much simpler way to go about this without making people jump through hoops to unsubscribe or possibly offending them is with a note like so:
If you're using HTML, make sure the anchor text says something like
"unsubscribe" so the person knows exactly what the link will do
and not accidentally click it if they wish to stay on your list..
If you would like to be unsubscribed from all our
communications, just click the following link:
Aside from issues of clarity, if you have to do a song and dance to keep people on your list, then something is wrong with what you are sending them. Trying to get people to stay on your list who don't read what you send them is rather counter-productive to the whole exercise anyway.
In the interests of transparency and disclosure, please note that the owner of Taming the Beast.net often receives goods and services mentioned in reviews for free, or may receive payments or affiliate commissions for advertising or referring others to merchants of products and services reviewed.
Copyright information.... This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit http://www.tamingthebeast.net for free Internet marketing and web development articles, tutorials and tools! Subscribe to our popular ecommerce/web design ezine!
paid cash taking online surveys - free to join online
In Loving Memory - Mignon Ann Bloch
copyright (c) 1999-2011 Taming the Beast Adelaide - South Australia