.... Internet marketing resources, ecommerce web site design tutorials
  Taming the Beast - quality web marketing and ecommerce development services .... .

 

Return to web marketing and ecommerce articles index


Articles - Build it and they will come

Build it and they will come.......

......How I wish that were true.

Some of the best sites I have stumbled across on the web have been discovered more or less by chance. If you want to achieve financial success online, this is definitely not the primary way you want people to find you.

If you are intending to build a site with the purpose of disseminating information to as many people as possible, the quality of information and the "shell" that houses it is only the beginning.

- There are now more web pages out here than there are human beings on this planet

- Approximately 30 000 web sites are created each day

- Many search engines and indices are now favoring the "pay for ranking" options

- Search engines and indices are changing submission guidelines on a regular basis

- Surfers are becoming weary and wary of flashing banners

- Surfers are increasingly questioning the validity of information presented to them

We are in the age of information overkill.

Once your site is established there are 3 words that need to be at the forefront of your mind:

Stickiness - once you have a visitor, you want them to return. A simple line "Updated Daily" on your top page will go a long way to ensuring repeat traffic. It also gives a surfer an impression of a thriving metropolis, rather than a CyberSiberia. Only problem with the "Update Daily" line is; you then need to deliver..........

Credibility - an "about" and "privacy issues" page can do a great deal to ease a visitors mind as to the data that you gather and to transform you from a HTML spitting robot into a human being.

Promotion - on a budget. Many people hurriedly submit their pages to search engines and indices. I have made this mistake before and it has cost me dearly. Engaging someone else to do it can be costly and ineffective. It really pays to first research this area to reap the benefits. Your site should be "submission ready", as close to perfect as possible before you even consider submitting it. 

Search engine optimization involves many complex factors. Remember too that search engines and indices are only a couple of options in promoting your site. The best philosophy is "be prepared to give in order to gain " - however that "gain" may be defined in your own mind. This is the basis of viral marketing (an unpleasant term which I have covered in another article, it's actually a great concept). The giving and gaining may be the exchange of links with other webmasters, helping others in discussion forums etc. etc.

I have published a number of articles on the above points, and have more in development. There are many fine writers on the Internet with a good deal more experience than me who offer their information for free as well. It is really worthwhile seeking these people out....they are the true "netizens". 

Don't fear the "big guys" - your 4 page site can be hugely successful with the right approach! 

Your input into the Internet is valued..we need it..but please ensure we can find your rose among the thorns...

Once you start to achieve success, bear in mind that there is making a living and raking a living, there are many temptations to lure you into the shady world of "sharp" business practices. An honest slow buck is hard work, but is sure to keep more of them flowing without compromising your morals and ethics. Always be open & honest with your visitors.

The "modern" basis of the World Wide Web was the  exchange of quality information; but as the years go on that webmasters are becoming increasingly competitive. Competition is great as it keeps us on our toes, but many of our various site owner communities have turned into a battleground - and the average surfer is oblivious to the digital blood being shed. 

I am hoping that the next generation of site owners will turn the tide, but being a trainer in this area myself, I wonder how much time is devoted to teaching cyber ethics to the new wave of web entrepreneurs.

Related learning resources

Search engine optimization and submission
Affiliate marketing tips and strategies
Ecommerce tutorials and articles

Michael Bloch
Taming the Beast
http://www.tamingthebeast.net 
Tutorials, web content, tools and software.
Web Marketing, Internet Development & Ecommerce Resources
____________________________

Copyright information.... This article is free for reproduction but must be reproduced in its entirety & this copyright statement must be included. Visit http://www.tamingthebeast.net  for free Internet marketing and web development articles, tutorials and tools! Subscribe for free to our popular ecommerce/web design ezine!

Click here to view article index 

Online meeting & webinar software review
Powerful, easy to use collaboration tools that can help improve your marketing sales and training efforts. Learn more about these services in this review & try a free trial!

The best shopping cart software
Our reviews of some of the best shopping carts around - free ecommerce solutions  through to premium services offering affiliate programs, marketing modules & online soft goods delivery.  Shopping cart software guide 

Autoresponder software/mailing list manager
 Read our beginners guide and reviews of all-in-one autoresponder & email marketing software solutions.

Credit card transaction fraud screening!  Effective fraud screening is an essential part of running an online businesses. Fraud transactions cost you money and can threaten your merchant account. Pick up a stack of transaction screening tips in this free guide! 

Need some advice/tools for writing/creating a web design, development or marketing proposal?

 

 

 

Home

 

Get paid cash taking online surveys - free to join online 
survey companies that will pay you cash for your opinion!

In Loving Memory - Mignon Ann Bloch

copyright (c) 1999-2011  Taming the Beast  Adelaide - South Australia 

Profile - Contact - Privacy - Consultants Portfolio 

Search Site - Terms of Service - Social/environmental