Writing a profile page
Many small online business owners disclose little about themselves on their sites. This may be for reasons of
confidentiality, but if you are running a commercial site and you want people to purchase your goods and services, they need to be able to trust in you.
Would you trust someone with your hard earned money if you didn't "know" them? Not all of us can be a Fortune 500 company with international recognition.
Take as an example the situation with "mainstream" commerce. Small businesses
with few employees survive mainly on the "personal" feel they deliver to clients. In fact, the personal touch allows them to charge more than their big brother competitors and not only survive, but thrive. We engage small business services as we know Tom, Dick or Harry - the owners - we trust them as humans, rather than as a business name.
When I ran my mobile computer business and sold PC's, most of my clients already knew what type of computer they wanted. They knew how much they wanted to spend. What they didn't know was who to trust. I spent more time selling myself than my product!
So, what is one of the ways to personalize and humanize your site?
The "About" page - in the case of small sites, it's more of an autobiography
Write a few paragraphs about yourself and your team, remember to include the following things
1. A photo of yourself (and of other team members) helps people to identify you as a human being rather than as a robot. Also, when you are communicating with your clients via email, they will then be able to put a "face to the name"
2. List yours and your team's experience in your area of business - don't be shy about listing your achievements, but try not to go overboard
3. Reveal some (desirable) personality traits that you have to your
readers that translate directly to your business.
4. Your contact details. Invite your visitors to communicate with you.
5. Some of your plans for the future (relevant to your business)
To view a sample of a personal "About" page - go to:
If you are hesitant to provide those sort of details and that concerned about your privacy, it may be time to reconsider your role in
online business. Don't try to make yourself out to be a faceless
mega-corporation, because then you'll be competing at that level and you
simply don't have the resources to do so - you need to sell you as much
as your products.
Learn more about reassuring your web site
Taming the Beast
Tutorials, web content, tools and software.
Web Marketing, Internet Development & Ecommerce Resources
Copyright information.... This article is free for reproduction but must be reproduced in its entirety & this copyright statement must be included. Visit
for free Internet marketing and web development articles, tutorials and tools! Subscribe for free to our popular ecommerce/web design ezine!
Click here to view article index