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Internet marketing, ecommerce and web site development articles by Michael Bloch - Archive 1

Articles and tutorials must be reproduced in full, along with the copyright statement. An article's availability for reproduction is indicated in the copyright statement. If permission is not expressly indicated at the end of the article, it is not available for reproduction without my express written permission.

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Guest posts - spider junk food?
Like any good squeaky-clean content and link building concept, it's fallen victim to the "junk food" approach. 
Crowdturfing a threat to "clean" SEO
A melding of the terms crowd-sourcing and astro-turfing, crowdturfing is a threat to any SEO practitioner or site owner trying to adhere to guidelines in relation to ranking well in search engines.
Tips for proofreading
Proofreading your own work is risky, but can be effective if you do more than just quickly read over your article before publishing. Pick up some tips in this article.
Outsourcing perils
Outsourcing marketing functions such as article submissions to cheap services overseas can blow up in your face. Here's a real life example.
Unsubscribing - best practices
Should you just let someone who wants to unsubscribe from your newsletter do so without any further hullabaloo or should you set up delaying tactics in the hope you'll keep them on your list?
Search ranking and traffic differences
The difference in traffic between what a number 1 search ranking will give you and even number 5 is huge. Discover the percentage splits in this article.
Google SEO is changing
Calling an update "Panda" brings to mind black and white, with little in between. Google SEO is changing in some ways, but really it's just the company pushing for closer adherence to their quality guidelines - unfortunately that push is also seeing some collateral damage.
Site mentioned, but no link?
If your site has gained a hat tip from another popular site, congratulations. However, if they haven't linked to you, it's not going to deliver the visitors and search engine benefits it could. Some tips on how to go about addressing the situation.
ClickTale in-page analytics free trial
ClickTale is a powerful web analytics service that allows you to view how people interact with your web; offering insights such as how far they scroll down a page and even at what point they abandon completing a form.
Cheap backlinks (usually) = link spam
If you're looking for cheap backlinks, be very careful where you obtain them as you might be wasting your money and making enemies along the way. Using backlink spamming services is not a good way to improve your search engine rankings.
Boosting Adsense Revenue: Placement Targeting
By creating targeted placements for AdSense, you may be able to increase your advertising revenue. Here's how to implement it.
Making money online: writing for content farms
Writing for content farms may bring fast bucks, but often not big bucks. To make the most from your articles, self publishing is often a better way to make money - if you can be patient.
Gauging your real Google rankings
Google's move to personalizing results has caused quite a bit of confusion among online business owners who monitor their rankings. Here's how to cut through the personalization and see your real Google ranks for particular keywords and keyphrases.
Knowledge base and faq software
Creating a knowledge base on your web site for customers to peruse not only helps them, but builds confidence in potential customers too.
Guaranteed no.1 Google rankings  
Some SEO consultants guarantee top rankings on Google - be cautious of responding to these offers as there's usually some expensive strings attached.
PPC and affiliate marketing - fraud
PPC fraud can be quite problematic, but affiliate programs aren't without their fraud issues either.
Battling email fatigue
Email fatigue - what it is and some points to consider in preventing and addressing marketing email fatigue
Facebook fan pages as a marketing tool
Small online businesses invest can benefit from maintaining a Facebook page - and it only needs a few minutes work each day.
Cleaning up subscriber lists
As your email marketing or newsletter list grows larger, as will the number of people not reading what you send them. 
Form builder and generator software review
Don't make your potential and current customers mess with PDF forms. Put your forms online. Check out this review of an easy to use form builder software application.
User comment quality
More isn't always better and that applies to comments. User comments are no longer and novelty and can sometimes do more harm than good. We need to focus quality rather than quantity.
Squeeze pages
What is a squeeze page in terms of marketing and how do you create one? Check out this tutorial.
Internet faxing
The fax should be long dead, but we're still stuck with it for a while it seems - but you don't need to tied to an antiquated fax machine that also ties up your phone lines. Learn more about online fax services and try a free trial.
Tips for Bing optimization
Bing will become a major player in search next year once it begins delivering search engine results for Yahoo. With that in mind, here's some initial optimization tips for improving your Bing rankings.
Transactional email marketing
Automated emails sent by online businesses for functions such as subscriptions or receipts are often missed marketing opportunities.
Dealing with friendly fraud - tips.
Far from friendly, found out what it is and pick up some tips on how to minimize the number of friendly fraud related chargebacks you receive.
Introduction to Twitter
A beginners guide to Twitter and how a busy online business owner can benefit from the service as a marketing tool without it taking up too much of the day.
Latent Semantic Indexing - LSI
What role does Latent Semantic Indexing play in search engine ranking? Learn the basics in this article.
Surfing the web anonymously
If you're looking for a little more privacy when surfing the web, these anonymity tools may help.
Tips for buying software and scripts
We need to look beyond the hype when considering the purchase of a software application and by observing the following tips, you can help ensure that the package you select is right for you - and if it turns out not to be, that you're not out of pocket.
Surprise marketing
At times it can be better not to cram every positive aspect about what you're selling in an ad - leave some aspects as a surprise as this can help increase conversions.
Password protecting files and folders
A tutorial on how to secure files and folders using PHP or htaccess.
Lies, damned lies and online marketing
Internet marketing can be tough. It's highly competitive and if your competition uses false claims or other sharp business practices to attract customers, it can be very tempting to follow suit. 
The leaky bucket syndrome
Sometimes web sites can be like leaky buckets - learn why and pick up some tips on plugging up the holes.
Spam filter testing tips
Help avoid missing your subscribers' inboxes with these spam filter testing tips.
Buying lists and leads
If you're planning to buy an email list or sales lead data; beware the pitfalls. Learn more in this article.
Web site builder review
Looking for a great alternative to Microsoft FrontPage that doesn't have the price of Adobe Dreamweaver? Check out my HTML editor/page builder review
Asking for interviews
Getting an interview with an industry leader or celebrity in your field can help drive a ton of traffic to your site, not just through search engines, but general social bookmarking buzz.
Reputation monitoring
When it comes to sales, sticks and stones *can* break your business bones! Tips and tools for online reputation monitoring and management.
Using testimonials and reviews
Testimonials and reviews are a powerful marketing tool that can turn hesitant browsers into buyers. Learn how to gain and use testimonials and increase your online sales!
Getting your products and services reviewed
Popular industry resource sites and related blogs can send you a stream of customers and visitors. But how do you grab their attention? Here's some tips.
Using coupons - tips and strategies
Coupons are an increasingly popular way for online merchants to increase their sales. Learn more about incorporating coupons into your marketing mix.
Super affiliates - just how super?
The earnings reported by some self-styled super affiliates can make you green with envy if you're a newbie to affiliate marketing; but be cautious, those earning claims might not be all they appear to be and in some cases, downright lies.
Instigating chargebacks
As online business owners, receiving chargebacks are a pain in the butt - but there are times when you may have to instigate a chargeback against another merchant. Some tips and strategies.
Preventing and challenging chargebacks
What every merchant needs to know about minimizing and dealing with chargebacks
Images and email marketing
Images in email marketing blurbs can be a great way to improve response rates - if used correctly. Grab some handy tips.
Sending large files
Email protocols weren't designed to cope with large attachments. There's better and much faster methods of file delivery and transfer - pick up some tips and tools
Developing ad rate cards
If you're handling your own ad sales, a rate card is a vital feature you'll need in order to woo advertisers. Pick up some tips in this article.
The Russian market
After many years of struggle, Russia is becoming an online force to be reckoned with; one that merchants should be aware of and perhaps consider targeting. 
Online business schemes and scams
Every week I get dozens of emails about the latest and greatest revenue generating schemes - but most of these go beyond schemes and border on being scams. Learn more about recognizing these. Get rich slow - and keep it.
Getting inbound links
Building up links pointing into your site is an important part of marketing - inbound links from quality sites send traffic directly to you and can also give your search engine rankings a boost. If you're having trouble building up inbound links, try this strategy.
Beginners guide to sitemaps
XML Sitemap have you confused? What are they, how do you create them and what's their role with search engines? Learn more in this guide.
Boosting revenue - server logs
Your server logs may contain valuable information to help you boost sales and revenue - learn how!
Country specific searching & Google
Not ranking too well on Google for country specific searches and not sure what the issue is? Discover more about this common problem and how to easily address it!
Keep your online community friendly
Freedom of speech is probably one of the values most twisted by man in the online world. An online community should be a friendly and supportive place - not a digital battle zone. How you deal with aggressive and toxic participants will reflect on you and your business.
Securing information products
Selling pdf's, software, video or audio? Digital thieves could be costing you a big chunk of profits.  Read our review of a new digital goods licensing and registration service that integrates with any cart system, can be used on any file and even gives you the power to deactivate licenses remotely, rendering the product inaccessible!
Terms of service traps
Whether you're a merchant, online consumer or a mixture of both, there's some issues you should be aware of regarding terms of service documents - they can be a trap for the unwary at both ends of the equation.
Dealing with complaints and the Streisand effect
A company-sucks.com site being launched can be a nightmare for the affected business, but sending lawyers in without first researching and negotiating with the disgruntled customer can backfire by invoking what's known as the Streisand effect.
After sales marketing - bonus gifts
Providing your clients an unexpected free gift  can be a great way to not only retain customers, but have them singing your praises to others.
Email marketing subject line tips
Whether it's an email campaign for a special offer or a regular newsletter, your message is competing with many others in a user's inbox. Stand out from the crowd with the help of these subject line tips.
Logo design issues
Your business logo plays crucial role in your marketing. Pick up some tips on creating logos and things to look for in a logo design service.
Creating ribbon ads
Ribbon ads can be a effective method of highlighting an offer to your visitors. They are easy to make and don't require restructuring of your page layout.
Self publishing physical books
If you've been writing content for your site for a while, you may have enough published to create a physical book. Self publishing doesn't have to be overly complex or expensive.
Peel away ads
Looking for an alternative to popup or hover ads? Peel Away Ads is an amazing marketing tool. Download the script today!
Ask questions and boost your conversions
By posing questions to visitors in your marketing materials, you can increase your sales. Here's how to do it.  
Outsourcing sales and support
Outsourcing sales and support inquiries can be an economical way for small online business owners to boost their sales and improve retention while freeing up your time to build your business in other ways
Best practices for contact form development
Contact forms might be the first point of contact a potential client has with you; so special attention should be given to this aspect of your site. 
Rainy day revenue
One day it's roses, the next it's just the thorns. Success and failure can occur overnight when it comes to online business - here's some tips and thoughts on how to survive.
Google and the supplemental index
Seeing some of your pages listed in Google as being supplemental results? Don't panic! In many cases it's relatively simple to get pages back into the main index.
Social bookmarks and traffic
Learn more about social bookmarking services and how they can bring your site a stack of free traffic.
Business plan development tips and template
Whether you're a new or existing online venture, a business plan can help keep you on track, identify strengths and challenges - a business plan is also an important document to have on hand when trying to raise finance and attract investors.
Marketing strategy - scarcity
Most people have an inherent fear of scarcity that can be used to increase sales in your online business.
Successful partnership canvassing
Cross promotional partnerships with other online businesses are a great low-cost marketing strategy. Pick up some canvassing tips in this article.
Increase subscriber lists with popups
Popups, when implemented correctly, can seriously boost your newsletter subscription efforts - learn more in this article.
Avoiding linking to bad neighborhoods
Linking to a bad neighborhood on the web can negatively impact on your search engine rankings.
Video marketing for online business
Up until recently, professional video presentations for marketing purposes using actors was horribly expensive. Nowadays, it's a viable strategy for even small online businesses.
Running surveys
Surveys are a valuable tool in garnering feedback from your visitors and customers. Pick up some tips and free survey tools and services in this article.
Tell a friend script tips and ideas
If you're not using a recommendation form on your site; you're missing out on free traffic! Even if you are using a tell-a-friend script, perhaps there's some added ways you can make the most from it. Includes links to free scripts.
Countdown timer scripts
A compelling call to action certainly helps improve sales conversion. In this article I've included a free countdown timer script you can try out in your online store.
Hyperlink attributes - the nofollow tag
A history of the nofollow tag, its effects, impact on search engine rankings and related issues
Avoiding live chat pitfalls
The implementation of live chat software for your web site can help increase sales and improve client retention, but beware of the pitfalls. This article contains a summary of the most common issues that can negatively impact on the customer experience.
Translating web site pages
With so many Internet users having a language other than English as their native tongue, it's becoming increasingly desirable to have key pages on your site available in different languages.
Contract and agreement templates
Contracts and formal written agreements add professionalism and more importantly, protection, in relation to financial transactions and exchange of information in an online business environment. Learn more about the types of contract templates your business you should have.
Beyond the ebook - enhanced generator software.
Ebooks are everywhere - make yours stand out from the rest with the new generation of high impact information product generator software.
JavaScript tooltip ideas
Tooltips are great for showing added text in a popup box that will display within the current page, but that's only just scratching the surface. Learn more about using tooltip features to their fullest and download a free script to use.
Viral Marketing - The virus you'll want to spread
Basics of viral marketing - increase online sales and traffic with these web marketing strategies.
Link exchange services
Thinking of hiring a company to see out link exchange partners for you? Being cautious can protect your marketing dollars and reputation.
Meta tag generator
The demise of meta tags in relation to search engine ranking has been greatly exaggerated. Your rankings can still get a boost if you use effective tags. Learn more and try our free meta tag generator.
Hotlink protection
Hotlinking of images and flash objects sucks up your bandwidth and infringes your copyright. Learn more about the problem and how to protect your site from hotlinkers.
Webinars and online meetings. Looking for a way to improve your marketing, conversion, collaboration and training efforts? The use of webinar or online meeting software may be just what you need!
The YouTube story
From $0 - $1.65 billion in under two years. YouTube has proven that there's still many good ideas yet to be actualized on the web. Online entrepreneurs take heart!
PCI compliance - what you need to know
PCI compliance has been an optional process for many smaller merchants, but that may all be about to change.
Dealing with blog comment spam
If you have a blog that's spam-free at the moment, it's only temporary. Pick up some tips on dealing with this annoying and time-sucking problem. 
A brief history of the Internet and World Wide Web
It's hard to believe the World Wide Web only publicly came into being in 1991 - since that time it's become an integral part of most of our lives. This article provides a brief history and selected highlights of the evolution of the World Wide Web.
What do affiliates want?
Running a successful affiliate program isn't about having the best banners and the highest commission rates. Top quality affiliates want a lot more; and much of it is based around trust related issues.
SSH and Unix commands
Basic knowledge of SSH and Unix commands is a very handy thing to know. If you've ever been scared off from exploring these topics by uber-geek tutorials, try my guide.
Backing up - trust no-one
Your data; your responsibility. While shifting the blame to your service provider is all well and good when a backup becomes corrupted; it won't bring back your business if disaster should strike. Pick up some tips on backing up.
Patent trolls
Have a new idea that's sure to make a million bucks? It may not be so new after all - beware of the patent trolls!
Generating revenue from articles sites
Thinking of cashing in on the contextual advertising bonanza by launching an article site? Like anything else in online business, nothing is guaranteed or truly easy money. 
Requesting support from merchants & online providers
Even though we may be web-savvy, many of us still communicate ineffectively via email with our online service providers and other merchants. Here's 12 tips for more effective communications.
Instant messaging & live chat etiquette
Just as successful email communication is a skill, so is Instant Messaging and Live Chat usage - a good approach to live chat can convert more potential clients into paying customers & casual contacts into valuable partners. 
Domain name speculation
Fortunes have been made through domain name trading, but is it viable in 2006 as a business for a small ecommerce merchant to venture into?
Web 2.0, mashups & social networking
Learn more about these technologies and how they will (and are already) shaping the web of tomorrow.
Spyware - statistics, prevention and removal
Did you know that a majority of computers in homes with children under age 18 have spyware/adware installed on them? Learn more about spyware and protecting your system in this article.
More AdSense revenue boosting tips
If all you are doing with Google AdSense is to whack up a couple of boxes here and there, you're missing out on dollars! Pick up some revenue boosting tips & strategies in my second article on making more from AdSense.
Recruiting and managing affiliates
Just about to launch your own affiliate program? Pick up some tips on effective affiliate recruitment and management practices.
Web marketing strategy - Pay per call
Pay per call, also known as PPCall, is starting to gather steam as a high converting marketing strategy. Learn more about Pay Per Call in our guide
Video & audio in web marketing - the time is right!
Video and audio has finally come of age in relation to web marketing strategy. The technology is simple to use and very economical. Pick up some tips in our guide, plus trial some software and services free of charge
SEM/SEO glossary
People involved in search engine optimization and marketing industry use many terms that can confuse the newcomer. Our glossary provides definitions of common terminology.
Web site images and stock photos
Images say so much about your company. It can mean the difference between a new client or a lost sale. Pick up some tips on image use and also where you can find cheap stock photography for your web site.
Reassuring your visitors increases online sales 
Confident site visitors become paying customers. Hints and tips on gaining credibility, plus how to develop a privacy statement... without hiring a lawyer!
Search engine monitoring tips
Keeping your site fresh, tweaking pages and watching your rankings as a result is only a small part of search engine monitoring - take it further and reap the rewards.
Free tell a friend script - version 2
Our original tell a friend script was so successful, we've released a new version that has some great new features! Take advantage of word-of-mouth marketing with our recommendation script!

Marketing - Email delivery issues
Email filters are becoming increasingly sophisticated; but they are far from perfect. A catchy subject line and great spiel is only one element of successful email marketing - you also need to ensure that it will get delivered to your subscribers. Learn about deliverability issues and strategies.

Open Source software - right for your online biz?
The Open Source community offers a huge range of free software alternatives for ecommerce. But is it really free? Things you should consider when contemplating using Open Source.

Marketing to senior citizens on the web
By 2030, the US seniors market will increase to over 95 million people. Senior citizens of today are vibrant, discerning, getting online and engaging in ecommerce. View some statistics and pick up some tips on marketing to this group.

Creating, submitting RSS web feeds
RSS is an acronym for Really Simple Syndication, a way of publishing content which is then viewed in an aggregator. With major search engines now spidering feeds, it's wise to consider using RSS web feeds as part of your marketing strategy.

Using freebie offers in marketing
Is there a place for freebies in web marketing? For sure, but you just need to be careful how you implement it. Pick up some tips.

Search engine relationships
So many changes and acquisitions in the search engine world in recent years, so who is feeding whom now? A breakdown of the various search companies and their relationships with other engines.

Text link ads - to buy or not to buy?
Buying text link ads with the purpose of boosting search engine rankings is a hot topic. Does it work? What should you watch out for? Learn more in this article.
Web page load time optimization
There's still many dialup users out there! A faster loading page can generate more sales - pick up some tips.
Click tracking - software and tips
Increase the effectiveness of your marketing by gaining more data about where your clicks are coming from and conversion rates.
Credit Cards - Anti-fraud strategies for merchants (updated).
With credit card fraud rampant, it's especially important that ecommerce enabled web sites minimize the risk of fraudulent online credit card transactions. This article contains some useful fraud prevention strategies.
Writing a press release - tips and hints
Creating press releases can be an excellent strategy for marketing your goods and services.
Keywords strategies
Guide to researching implementing keywords & keyphrases in relation to search engine optimization.
Dealing with aggressive online clients 
Ecommerce can get a little aggressive at times. The partial anonymity can give clients the impression that they can be rude and unreasonable. Pick up some tips and advice for dealing with aggressive clients.
MLM/Network Marketing
What is MLM? Is it a viable and ethical online business model? Learn more about MLM and Network Marketing in this article.
Nigerian scams affecting ecommerce
The latest Nigerian scams don't just target gullible and greedy individuals - there's some very real dangers for ecommerce merchants
WAP/WML overview and tutorial 
With over 1 billion WAP enabled devices estimated to be in use by 2006, it's a market that no-one in ecommerce can afford to ignore. Learn a little more about WAP, the applications and create your very first cell phone friendly WML page in this easy to follow tutorial!
Creating effective landing pages
The term "landing page" crops up a lot in articles on marketing; so what are they and how can you use them effectively?
Customer Relationship Management software
What is CRM software? How can it help your business and a review of a free remotely hosted CRM service.
Adsense - review, tips and strategies
Maximizing revenue based on our own experiences. Review of AdSense; tips and strategies.
Gauging email open rates
If you utilize email marketing as part of your promotion, do you know how many people actually take a look at what you are sending them? No? Find out how. 
Why some sites can't get listed 
Low search rankings are a problem, but not getting listed at all is even worse. Find out why some sites have trouble getting listed.
Search engine submission & optimization software
Learn more about the benefits and potential problems associated with these applications; read a review and download a popular optimization software package - free!
Shopping cart overview
Before spending your money on a shopping cart package, review this article and avoid some problems commonly faced by site owners venturing into the mad world of ecommerce!
Shopping cart reviews - the best solutions
After reviewing over 130 shopping cart/store front solutions, here's our pick based on features, pricing, scalability and support (this article is for viewing only and not available for reproduction).
VOIP - the basics and benefits to ecommerce
VOIP (Voice Over Internet Protocol) is truly the next big thing in voice communications. Learn what it is, how to access it and the benefits your online business.
Web marketing nightmare - site down! 
Who's watching your web site while you're asleep? Even one minute's downtime can cost you dearly. Learn more about web site monitoring services. (Includes free trial offer)
Minimizing the cost of PPC advertising
Find out why people pay ridiculous prices for keywords and how you can avoid doing the same.
Ecommerce and the law
Legal resources for online business owners. Links to information on copyright, fair use, electronic trading, templates and forms
Pagejacking - identifying/dealing with pagejackers
What is pagejacking? How can it affecting your rankings? How do you track down pagejacked content? Read our guide.
Free FrontPage template and tutorial
One of the secrets of using FrontPage is making use of the FrontPage Include function and CSS (Cascading Style Sheets) To better demonstrate these features, I've developed this simple free template kit that also includes a tutorial.
PPC fraud
Strategies and tools for minimizing the impact of Pay Per Click fraud on your advertising budget.
How to minimize shopping cart abandonment
According to recent studies, currently around 57% of all shopping cart sessions are abandoned. Find out why this happens and what you can do to minimize cart abandonment.
Banners: design tips, sizes & targeting 
Advice for banner design and listings/examples of standard banner sizes. Tips on targeting, banner ad networks to use and locating good banner designers, plus free banner templates to download.
Stealware - software that steals commissions
As if affiliates don't have enough challenges in generating revenue - learn more about parasitical software that preys on your affiliate commissions.
Web marketing and women
A follow up to an article I published a couple of years ago on marketing to this very important segment of the population, plus some very interesting survey results.
Forums as a marketing tool - tips and pitfalls
It's often said that the addition of forums to a site increase traffic and are a invaluable marketing tool - is it true? Pick up some tips before launching your forum. 
Free Google Tools
A listing of the more webmaster-oriented online tools utilizing Google's Web API's that can assist with search engine optimization.
Spam & virus emails - how they end up in your inbox
"Why do I get so many junk and virus emails?" 7 different strategies that spammers and virus writers use to dump trash mail in your inbox.
PPC - Pay Per Click - tips and resources
As decent free search engine listings become more difficult to obtain, the use of Pay Per Click is gaining popularity. Pick up some tips and information on companies that will give you free click credits when you sign up. 
Animated  "helper" characters
Finally, with the uptake on broadband rapidly increasing, rich media is finding a proper foothold and applications such as animated characters to assist web site visitors are becoming a viable reality. 
Applying for web related jobs
Just as important as your CV is your job application cover letter. Pick up some tips.
Reciprocal links - tips and tools
Link exchanges and linking management software have become increasingly popular - but there's traps to be wary of. Pick up some tips and read our reviews of link management software packages
Favorites icon + bookmarking script tutorial
An often ignored standard browser feature that really help with marketing your site!
CSS Tutorial
Need a quicker way to implement site wide formatting updates? Cascading Style Sheets to the rescue!
Drop shipping - easy ecommerce
A great way to start out in ecommerce without needing to maintain an inventory.
Free tell-a-friend form and script
The best kind of recommendation comes from someone you know. Use our free recommendation script and have your visitors help promote your site!
Changing domain names & mod_rewrite!
If you're going to change your domain name, you'll want to preserve the traffic and rankings that you've fought so hard to build - consider using the Apache mod_rewrite module for redirecting purposes.
Anti-hacking tips
Run a home based online business? Protect your computer from hacking with these simple tips and strategies.
Anti spam - email filtering and blocking
It's become an unfortunate, but necessary tool in a webmaster's arsenal. Read a review and guide to anti-spam services.
Search engine optimization strategies
Hints and tips in getting the most from what is left of free URL submission based search engines and a brief guide to "paid" listing options. 
It's not just getting linked - anchor text
Anchor text is becoming an increasingly important part of search engine optimization.
Internet Marketing Etiquette - Link Requests.
Tips on obtaining reciprocal links using basic good manners as a tool!
When things go wrong in online business
Ever had one of those days where nothing seemed to go right? Some tips and strategies to help you survive and learn from online crises
Email etiquette tips
Some handy hints on getting the most from this powerful form of communication
Search engine optimization/marketing books.
Looking for a great book on Search Engine Marketing and Optimization? Read our review of the best guide currently available
Affiliate management software reviews.
Commission tracking networks, remotely hosted and locally hosted software and services.
Ecommerce terminology
Common ecommerce related terms and their definitions, plus links to related resources.
Protecting your affiliate commissions
Linking strategies that will improve the revenue resulting from your web marketing associations. Includes free affiliate link cloaking scripts!
Studying Web Traffic and Server Logs
What is a hit? What is a visitor? What is a page view? Traffic statistics terminology and methods of web site traffic reporting. 
Writing a Web site design proposal
Basic guidelines for an important document - how to write a web development proposal that will help win you contracts and tenders, plus links to places where you can locate web industry contracts
Giving search engine spiders direction 
If you are renaming or moving files around your web site, you may lose your hard-earned page rankings! A solution - use a simple .htaccess 301 redirect
Content syndication & viral marketing- free script
Distributing your content to other web sites for free is a great viral marketing strategy and it doesn't have to be complicated or expensive.
Web marketing and advertising terminology
Some simple definitions of buzz words and terms used in conjunction with Internet Marketing.
Web marketing, image,  jargon & slang 
Some thoughts on the use of hyper-technical promotional  wording and slang when representing your company and products.
How to create special characters in web page text. 
Looking to put the š back in franšais? This useful listing of special character codes, plus instructions for using the Windows Charmap function will show you how.
Affiliate Marketing Survival Strategies 
You may be generating sales without ever being paid - these strategies will help you identify problems with some merchants' affiliate programs.
Autoresponder Software - Mailing List Managers.
Email marketing is still one of the best strategies for boosting sales and repeat visits to your web site. This article outlines what to look for in autoresponder software, plus some reviews of solutions for locally hosted and desktop all-in-one applications.
Creating marketing copy - writing to increase online sales.
A marketing tutorial in preparing a sales pitch that works! Simple tips and hints to assist you in making the most of words in advertising
Marketing - Branding Concepts (revised)
Getting web site visitors to remember you from amongst the crowd
Web Marketing & Affiliate Programs - working with merchants
Further tips in making the most from marketing another companies products and services on the web.
Search Engine Marketing - hiring SEOP's or doing it yourself
Considering utilizing the services of a Search Engine Optimization Professional or optimizing a web site yourself? Our guide contains tips and hints plus a review of great new SE marketing book!
Search Engine Spider Identification
Basic tutorial for identifying search engine spiders and how to keep specific agents and robots from stripping your web site.
Finding Web Development employment & projects
How and where to find web design and ecommerce development projects, jobs, contracts and tenders - for freelancers and web design companies
Successful affiliate marketing!
Few affiliates are successful in making serious money from affiliate programs.  Find out how you can make your web site generate income for you.
What's in a name?
A comprehensive guide to selecting and registering domain names
Payment Gateways,  Internet Merchant Accounts and 3rd party credit card processors.
The shopping cart is only the beginning. A must-read article that can assist you in saving thousands of dollars!
Credit Card Fraud - The merchant's perspective
Some statistics on fraudulent transactions and chargeback fees that will send shivers down your spine!
Meta Tags and Zen (revised)
An introduction to the use of Meta Tags and their importance in search engine rankings
Title Tag guidelines (revised)
Ethical search engine optimization through the effective use of Title Tags
Creating Chromeless Popup Windows
How to create chromeless pop up windows without 100 lines of Javascript!
Creating custom error pages - keeping site traffic
A revised article with new information about keeping your web site visitors - through the creation of custom error pages - no more boring http 404 error codes!
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