Search engine optimization
marketing & promotion articles
business security articles and tools
marketing strategies and tutorials
tutorials and guides
development tutorials and articles
Guest posts - spider junk food?
Like any good squeaky-clean content and link building concept, it's fallen victim to the "junk food" approach.
threat to "clean" SEO
A melding of the terms crowd-sourcing and astro-turfing, crowdturfing is a
threat to any SEO practitioner or site owner trying to adhere to guidelines
in relation to ranking well in search engines.
Tips for proofreading
Proofreading your own work is risky, but can be effective if you do more than
just quickly read over your article before publishing. Pick up some tips in
Outsourcing marketing functions such as article submissions to cheap services
overseas can blow up in your face. Here's a real life example.
Unsubscribing - best
Should you just let someone who wants to unsubscribe from your newsletter do
so without any further hullabaloo or should you set up delaying tactics in the hope you'll keep them on your list?
Search ranking and traffic
The difference in traffic between what a number 1 search ranking will give
you and even number 5 is huge. Discover the percentage splits in this
Google SEO is changing
Calling an update "Panda" brings to mind black and white, with
little in between. Google SEO is changing in some ways, but really it's just
the company pushing for closer adherence to their quality guidelines -
unfortunately that push is also seeing some collateral damage.
Site mentioned, but no link?
If your site has gained a hat tip from another popular site, congratulations.
However, if they haven't linked to you, it's not going to deliver the
visitors and search engine benefits it could. Some tips on how to go about
addressing the situation.
analytics free trial
ClickTale is a powerful web analytics service that allows you to view how
people interact with your web; offering insights such as how far they scroll
down a page and even at what point they abandon completing a form.
Cheap backlinks (usually) = link
If you're looking for cheap backlinks, be very careful where you obtain them as you
might be wasting your money and making enemies along the way. Using backlink
spamming services is not a good way to improve your search engine rankings.
Boosting Adsense Revenue:
By creating targeted placements for AdSense, you may be able to increase your
advertising revenue. Here's how to implement it.
Making money online: writing
for content farms
Writing for content farms may bring fast bucks, but often not big bucks. To
make the most from your articles, self publishing is often a better way to
make money - if you can be patient.
Gauging your real Google
Google's move to personalizing results has caused quite a bit of confusion
among online business owners who monitor their rankings. Here's how to cut
through the personalization and see your real Google ranks for particular
keywords and keyphrases.
Knowledge base and
Creating a knowledge base on your web site for customers to peruse not only
helps them, but builds confidence in potential customers too.
Guaranteed no.1 Google
Some SEO consultants guarantee top rankings on Google - be cautious of
responding to these offers as there's usually some expensive strings
PPC and affiliate marketing -
PPC fraud can be quite problematic, but affiliate programs aren't without
their fraud issues either.
Battling email fatigue
Email fatigue - what it is and some points to consider in preventing and addressing marketing email fatigue
Facebook fan pages as a
Small online businesses invest can benefit from maintaining a Facebook page -
and it only needs a few minutes work each day.
Cleaning up subscriber lists
As your email marketing or newsletter list grows larger, as will the number
of people not reading what you send them.
Form builder and generator
Don't make your potential and current customers mess with PDF forms. Put your
forms online. Check out this review of an easy to use form builder software
More isn't always better and that applies to comments. User comments are no
longer and novelty and can sometimes do more harm than good. We need to focus
quality rather than quantity.
What is a squeeze page in terms of marketing and how do you create one? Check
out this tutorial.
The fax should be long dead, but we're still stuck with it for a while it
seems - but you don't need to tied to an antiquated fax machine that also
ties up your phone lines. Learn more about online fax services and try a free
|Tips for Bing optimization
Bing will become a major player in search next year once it begins
delivering search engine results for Yahoo. With that in mind, here's
some initial optimization tips for improving your Bing rankings.
Automated emails sent by online businesses for functions such as
subscriptions or receipts are often missed marketing opportunities.
Dealing with friendly fraud - tips.
Far from friendly, found out what it is and pick up some tips on how to minimize
the number of friendly fraud related chargebacks you receive.
Introduction to Twitter
A beginners guide to Twitter and how a busy online business owner can benefit from the service as a marketing tool without it taking up too much of the day.
Latent Semantic Indexing
What role does Latent Semantic Indexing play in search engine ranking? Learn
the basics in this article.
Surfing the web anonymously
If you're looking for a little more privacy when surfing the web, these
anonymity tools may help.
Tips for buying software
We need to look beyond the hype when considering the purchase of a software
application and by observing the following tips, you can help ensure that the package you select is right for you
- and if it turns out not to be, that you're not out of pocket.
At times it can be better not to cram every positive aspect about what you're
selling in an ad - leave some aspects as a surprise as this can help increase
Password protecting files and
A tutorial on how to secure files and folders using PHP or htaccess.
damned lies and online marketing
Internet marketing can be tough. It's highly competitive and if your competition uses false claims or other sharp business practices to attract customers, it can be very tempting to follow suit.
The leaky bucket syndrome
Sometimes web sites can be like leaky buckets - learn
why and pick up some tips on plugging up the holes.
Spam filter testing tips
Help avoid missing your subscribers' inboxes with these spam filter testing
Buying lists and leads
If you're planning to buy an email list or sales lead data; beware the
pitfalls. Learn more in this article.
Web site builder review
Looking for a great alternative to Microsoft FrontPage that doesn't have the
price of Adobe Dreamweaver? Check out my HTML editor/page builder review
Asking for interviews
Getting an interview with an industry leader or celebrity in your field can help drive a ton of traffic to your site, not just through search engines, but general social bookmarking buzz.
When it comes to sales, sticks and stones *can* break your business bones!
Tips and tools for online reputation monitoring and management.
Testimonials and reviews are a powerful marketing tool that can turn hesitant
browsers into buyers. Learn how to gain and use testimonials and increase
your online sales!
Getting your products and
Popular industry resource sites and related blogs can send you a stream of
customers and visitors. But how do you grab their attention? Here's some
Using coupons - tips and
Coupons are an increasingly popular way for online merchants to increase their sales. Learn more about incorporating coupons into your marketing mix.
Super affiliates - just
The earnings reported by some self-styled super affiliates can make you green with
envy if you're a newbie to affiliate marketing; but be cautious, those
earning claims might not be all they appear to be and in some cases,
As online business owners, receiving chargebacks are a pain in the butt - but
there are times when you may have to instigate a chargeback against another
merchant. Some tips and strategies.
What every merchant needs to know about minimizing and dealing with
Images and email marketing
Images in email marketing blurbs can be a great way to improve response rates
- if used correctly. Grab some handy tips.
Sending large files
Email protocols weren't designed to cope with large attachments. There's better and much faster methods of file delivery and transfer - pick up some tips and tools
Developing ad rate cards
If you're handling your own ad sales, a rate card is a vital feature you'll
need in order to woo advertisers. Pick up some tips in this article.
The Russian market
After many years of struggle, Russia is becoming an online force to be
reckoned with; one that merchants should be aware of and perhaps consider
Online business schemes
Every week I get dozens of emails about the latest and greatest revenue
generating schemes - but most of these go beyond schemes and border on being
scams. Learn more about recognizing these. Get rich slow - and keep it.
Getting inbound links
Building up links pointing into your site is an important part of marketing -
inbound links from quality sites send traffic directly to you and can also
give your search engine rankings a boost. If you're having trouble building
up inbound links, try this strategy.
Beginners guide to sitemaps
XML Sitemap have you confused? What are they, how do you create them and what's
their role with search engines? Learn more in this guide.
Boosting revenue - server
Your server logs may contain valuable information to help you boost sales
and revenue - learn
searching & Google
Not ranking too well on Google for country specific searches and not sure
what the issue is? Discover more about this common problem and how to
easily address it!
Keep your online
Freedom of speech is probably one of the values most twisted by man in
the online world. An online community should be a friendly and supportive
place - not a digital battle zone. How you deal with aggressive and toxic
participants will reflect on you and your business.
Selling pdf's, software, video or audio? Digital thieves could be costing you
a big chunk of profits. Read our review of a new digital goods
licensing and registration service that integrates with any cart system, can
be used on any file and even gives you the power to deactivate licenses
remotely, rendering the product inaccessible!
Terms of service traps
Whether you're a merchant, online consumer or a mixture of both, there's some
issues you should be aware of regarding terms of service documents - they can
be a trap for the unwary at both ends of the equation.
complaints and the Streisand effect
A company-sucks.com site being launched can be a nightmare for the affected
business, but sending lawyers in without first researching and negotiating
with the disgruntled customer can backfire by invoking what's known as the Streisand effect.
After sales marketing -
Providing your clients an unexpected free gift can be a great way to not
only retain customers, but have them singing your praises to others.
Email marketing subject line tips
Whether it's an email campaign for a special offer or a regular
newsletter, your message is competing with many others in a user's inbox.
Stand out from the crowd with the help of these subject line tips.
Logo design issues
Your business logo plays crucial role in your marketing. Pick up some tips on
creating logos and things to look for in a logo design service.
Creating ribbon ads
Ribbon ads can be a effective method of highlighting an offer to your
visitors. They are easy to make and don't require restructuring of your page
Self publishing physical
If you've been writing content for your site for a while, you may have enough
published to create a physical book. Self publishing doesn't have to be
overly complex or expensive.
Peel away ads
Looking for an alternative to popup or hover ads? Peel Away Ads is an
amazing marketing tool. Download the script today!
Ask questions and
boost your conversions
By posing questions to visitors in your marketing materials, you can increase
your sales. Here's how to do it.
Outsourcing sales and
Outsourcing sales and support inquiries can be an economical way for small online business owners to boost their sales and improve retention while freeing up your time to build your business in other ways
Best practices for
contact form development
Contact forms might be the first point of contact a potential client has with
you; so special attention should be given to this aspect of your site.
Rainy day revenue
One day it's roses, the next it's just the thorns. Success and failure
can occur overnight when it comes to online business - here's some tips and
thoughts on how to survive.
Google and the
Seeing some of your pages listed in Google as being supplemental results?
Don't panic! In many cases it's relatively simple to get pages back into the
Social bookmarks and
Learn more about social bookmarking services and how they can bring your site
a stack of free traffic.
Business plan development tips and
Whether you're a new or existing online venture, a business plan can help
keep you on track, identify strengths and challenges - a business plan is
also an important document to have on hand when trying to raise finance and
Marketing strategy - scarcity
Most people have an inherent fear of scarcity that can be used to increase
sales in your online business.
Cross promotional partnerships with other online businesses are a great
low-cost marketing strategy. Pick up some canvassing tips in this article.
lists with popups
Popups, when implemented correctly, can seriously boost your newsletter
subscription efforts - learn more in this article.
Avoiding linking to
Linking to a bad neighborhood on the web can negatively impact on your
search engine rankings.
Video marketing for online
Up until recently, professional video presentations for marketing purposes
using actors was horribly expensive. Nowadays, it's a viable strategy for
even small online businesses.
Surveys are a valuable tool in garnering feedback from your visitors and
customers. Pick up some tips and free survey tools and services in this
Tell a friend script tips and
If you're not using a recommendation form on your site; you're missing out on
free traffic! Even if you are using a tell-a-friend script, perhaps there's
some added ways you can make the most from it. Includes links to free
Countdown timer scripts
A compelling call to action certainly helps improve sales conversion. In
this article I've included a free countdown timer script you can try out in
your online store.
Hyperlink attributes - the
A history of the nofollow tag, its effects, impact on search engine
rankings and related issues
Avoiding live chat pitfalls
The implementation of live chat software for your web site can help
increase sales and improve client retention, but beware of the pitfalls. This
article contains a summary of the most common issues that can negatively impact on the customer
Translating web site
With so many Internet users having a language other than English as their
native tongue, it's becoming increasingly desirable to have key pages on your
site available in different languages.
Contracts and formal written agreements add professionalism and more
importantly, protection, in relation to financial transactions and
exchange of information in an online business environment. Learn more
about the types of contract templates your business you should have.
|Beyond the ebook - enhanced
Ebooks are everywhere - make yours stand out from the rest with the new
generation of high impact information product generator software.
Tooltips are great for showing added text in a popup box that will display
within the current page, but that's only just scratching the surface. Learn
more about using tooltip features to their fullest and download a free script
|Viral Marketing - The virus you'll want to spread
Basics of viral marketing - increase online sales and traffic with these web marketing strategies.
Link exchange services
Thinking of hiring a company to see out link exchange partners for you?
Being cautious can protect your marketing dollars and
Meta tag generator
The demise of meta tags in relation to search engine ranking has been
greatly exaggerated. Your rankings can still get a boost if you use effective
tags. Learn more and try our free meta tag generator.
Hotlinking of images and flash objects sucks up your bandwidth and infringes your copyright. Learn
more about the problem and how to protect your site from hotlinkers.
Webinars and online
meetings. Looking for a way to improve your marketing, conversion,
collaboration and training efforts? The use of webinar or online meeting
software may be just what you need!
The YouTube story
From $0 - $1.65 billion in under two years. YouTube has proven that
there's still many good ideas yet to be actualized on the web. Online
entrepreneurs take heart!
|PCI compliance -
what you need to know
PCI compliance has been an optional process for many smaller
merchants, but that may all be about to change.
|Dealing with blog
If you have a blog that's spam-free at the moment, it's only
temporary. Pick up some tips on dealing with this annoying and
|A brief history
of the Internet and World Wide Web
It's hard to believe the World Wide Web only publicly came into being in
1991 - since that time it's become an integral part of most of our
lives. This article provides a brief history and selected highlights of
the evolution of the World Wide Web.
|What do affiliates
Running a successful affiliate program isn't about having the best
banners and the highest commission rates. Top quality affiliates want a
lot more; and much of it is based around trust related issues.
|SSH and Unix commands
Basic knowledge of SSH and Unix commands is a very handy thing to know.
If you've ever been scared off from exploring these topics by uber-geek
tutorials, try my guide.
Backing up - trust no-one
Your data; your responsibility. While shifting the blame to your service
provider is all well and good when a backup becomes corrupted; it won't bring
back your business if disaster should strike. Pick up some tips on backing
Have a new idea that's sure to make a million bucks? It may not be so new
after all - beware of the patent trolls!
Generating revenue from
Thinking of cashing in on the contextual advertising bonanza by launching
an article site? Like anything else in online business, nothing is
guaranteed or truly easy money.
support from merchants & online providers
Even though we may be web-savvy, many of us still communicate
ineffectively via email with our online service providers and other
merchants. Here's 12 tips for more effective communications.
& live chat etiquette
Just as successful email communication is a skill, so is Instant
Messaging and Live Chat usage - a good approach to live chat can convert
more potential clients into paying customers & casual contacts into
|Domain name speculation
Fortunes have been made through domain name trading, but is it
viable in 2006 as a business for a small ecommerce merchant to venture
|Web 2.0, mashups &
Learn more about these technologies and how they will (and are
already) shaping the web of tomorrow.
|Spyware - statistics, prevention and removal
Did you know that a majority of computers in homes with children under age 18
have spyware/adware installed on them? Learn more about spyware and
protecting your system in this article.
|More AdSense revenue
If all you are doing with Google AdSense is to whack up a couple of
boxes here and there, you're missing out on dollars! Pick up some
revenue boosting tips & strategies in my second article on making
more from AdSense.
Just about to launch your own affiliate program? Pick up some tips
on effective affiliate recruitment and management practices.
|Web marketing strategy
- Pay per call
Pay per call, also known as PPCall, is starting to gather steam as a
high converting marketing strategy. Learn more about Pay Per Call in our guide
Video & audio in web marketing - the time is right!
Video and audio has finally come of age in relation to web marketing strategy.
The technology is simple to use and very economical. Pick up some tips in our guide,
plus trial some software and services free of charge
People involved in search engine optimization and marketing industry
use many terms that can confuse the newcomer. Our glossary provides
definitions of common terminology.
|Web site images and
Images say so much about your company. It can mean the difference
between a new client or a lost sale. Pick up some tips on image use and
also where you can find cheap stock photography for your web site.
your visitors increases online sales
Confident site visitors become paying customers. Hints and tips on gaining credibility, plus how to develop a privacy statement... without hiring a lawyer!
Search engine monitoring
Keeping your site fresh, tweaking pages and watching your rankings as a
result is only a small part of search engine monitoring - take it further and
reap the rewards.
Free tell a friend script -
Our original tell a friend script was so successful, we've released a new
version that has some great new features! Take advantage of word-of-mouth
marketing with our recommendation script!
- Email delivery issues
Email filters are becoming increasingly sophisticated; but
they are far from perfect.
A catchy subject line and great spiel is only one element of successful email marketing
- you also need to ensure that it will get delivered to your subscribers. Learn about deliverability issues and strategies.
Open Source software - right
for your online biz?
The Open Source community offers a huge range of free software
alternatives for ecommerce. But is it really free? Things you should consider
when contemplating using Open Source.
senior citizens on the web
the US seniors market will increase to over 95 million people. Senior
citizens of today are vibrant, discerning, getting online and engaging in
ecommerce. View some statistics and pick up some tips on marketing to this
Creating, submitting RSS web
RSS is an acronym for Really Simple Syndication, a way of publishing content
which is then viewed in an aggregator. With major search engines now
spidering feeds, it's wise to consider using RSS web feeds as part of your
Using freebie offers in marketing
Is there a place for freebies in web
marketing? For sure, but you just need to be careful how you implement it.
Pick up some tips.
So many changes and acquisitions in the search engine world in recent years,
so who is feeding whom now? A breakdown of the various search companies and their relationships with
|Text link ads - to buy
or not to buy?
Buying text link ads with the purpose of boosting search engine
rankings is a hot topic. Does it work? What should you watch out for?
Learn more in this article.
|Web page load time
There's still many dialup users out there! A faster loading page can
generate more sales - pick up some tips.
|Click tracking -
software and tips
Increase the effectiveness of your marketing by gaining more data
about where your clicks are coming from and conversion rates.
|Credit Cards - Anti-fraud strategies for
With credit card fraud rampant, it's especially
important that ecommerce enabled web sites minimize the risk of fraudulent online credit card
transactions. This article contains some useful fraud prevention
|Writing a press release
- tips and hints
Creating press releases can be an excellent strategy for marketing
your goods and services.
Guide to researching implementing keywords & keyphrases in
relation to search engine optimization.
| Dealing with aggressive online clients
Ecommerce can get a little aggressive at times. The partial
anonymity can give clients the impression that they can be rude and
unreasonable. Pick up some tips and advice for dealing with aggressive
What is MLM? Is it a viable and ethical online business model? Learn
more about MLM and Network Marketing in this article.
scams affecting ecommerce
The latest Nigerian scams don't just target gullible and greedy
individuals - there's some very real dangers for ecommerce merchants
| WAP/WML overview and
With over 1 billion WAP enabled devices estimated to be in use by 2006,
it's a market that no-one in ecommerce can afford to ignore. Learn a
little more about WAP, the applications and create your very first cell
phone friendly WML page in this easy to follow tutorial!
| Creating effective landing
The term "landing page" crops
up a lot in articles on marketing; so what are they and how can you use them
| Customer Relationship
What is CRM software? How can it help your business and a review of a
free remotely hosted CRM service.
review, tips and strategies
Maximizing revenue based on our own experiences. Review of AdSense;
tips and strategies.
|Gauging email open rates
If you utilize email marketing as part of your promotion, do you know
how many people actually take a look at what you are sending them? No?
Find out how.
|Why some sites can't get
Low search rankings are a problem, but not getting listed at all is
even worse. Find out why some sites have trouble getting listed.
engine submission & optimization software
Learn more about the benefits and potential problems associated with
these applications; read a review and download a popular optimization software package - free!
|Shopping cart overview
Before spending your money on a shopping cart package, review this article and avoid some problems commonly faced by site owners venturing into the mad world of ecommerce!
|Shopping cart reviews - the best solutions
After reviewing over 130 shopping cart/store front solutions, here's our pick based on features, pricing, scalability and support (this article is for viewing only and not available for reproduction).
| VOIP - the basics and
benefits to ecommerce
VOIP (Voice Over Internet Protocol) is truly the next big thing in
voice communications. Learn what it is, how to access it and the
benefits your online business.
|Web marketing nightmare -
Who's watching your web site while you're asleep? Even one minute's
downtime can cost you dearly. Learn more about web site monitoring
services. (Includes free trial offer)
| Minimizing the cost of
Find out why people pay ridiculous prices for keywords and how you
can avoid doing the same.
Ecommerce and the law
Legal resources for online business owners. Links to information on
copyright, fair use, electronic trading, templates and forms
| Pagejacking -
identifying/dealing with pagejackers
What is pagejacking? How can it affecting your rankings? How do you
track down pagejacked content? Read our guide.
| Free FrontPage template
One of the secrets of using FrontPage is making use of the FrontPage
Include function and CSS (Cascading Style Sheets) To better demonstrate these
features, I've developed this simple free template kit that also includes a
| PPC fraud
Strategies and tools for minimizing the impact of Pay Per Click
fraud on your advertising budget.
| How to minimize shopping
According to recent studies, currently around 57% of
all shopping cart sessions are abandoned. Find out why this happens and what
you can do to minimize cart abandonment.
| Banners: design tips,
sizes & targeting
Advice for banner design and listings/examples of standard banner sizes.
Tips on targeting, banner ad networks to use and locating good banner
designers, plus free banner templates to download.
| Stealware - software
that steals commissions
As if affiliates don't have enough challenges in generating revenue
- learn more about parasitical software that preys on your affiliate
| Web marketing and women
A follow up to an article I published a couple of years ago on
marketing to this very important segment of the population, plus some
very interesting survey results.
| Forums as a marketing
tool - tips and pitfalls
It's often said that the addition of forums to a site increase traffic and are a invaluable marketing
tool - is it true? Pick up some tips before launching your forum.
| Free Google
A listing of the more webmaster-oriented online tools utilizing
Google's Web API's that can assist with search engine optimization.
Spam & virus emails - how they end up in your inbox
"Why do I get so many junk and virus emails?" 7 different
strategies that spammers and virus writers use to dump trash mail in
| PPC - Pay Per Click - tips and
As decent free search engine listings become more difficult to
obtain, the use of Pay Per Click is gaining popularity. Pick up some
tips and information on companies that will give you free click credits
when you sign up.
Finally, with the uptake on broadband rapidly increasing, rich media is
finding a proper foothold and applications such as animated characters
to assist web site visitors are becoming a viable reality.
| Applying for web related jobs
Just as important as your CV is your job application cover letter.
Pick up some tips.
| Reciprocal links - tips
Link exchanges and linking management software have become
increasingly popular - but there's traps to be wary of. Pick up some
tips and read our reviews of link management software packages
| Favorites icon + bookmarking script tutorial
An often ignored standard browser feature that really help with
marketing your site!
Need a quicker way to implement site wide formatting updates?
Cascading Style Sheets to the rescue!
Drop shipping - easy ecommerce
A great way to start out in ecommerce without needing to maintain an
tell-a-friend form and script
The best kind of recommendation comes from someone you know. Use our free
recommendation script and have your visitors help promote your site!
names & mod_rewrite!
If you're going to change your domain name, you'll want to preserve
the traffic and rankings that you've fought so hard to build - consider
using the Apache mod_rewrite module for redirecting purposes.
Run a home based online business? Protect your computer from hacking with these simple tips and strategies.
|Anti spam - email filtering and
It's become an unfortunate, but necessary tool in a webmaster's
arsenal. Read a review and guide to anti-spam services.
|Search engine optimization strategies
Hints and tips in getting the most from what is left of free URL submission based search
engines and a brief guide to "paid" listing options.
|It's not just
getting linked - anchor text
Anchor text is becoming an increasingly important part of search
Marketing Etiquette - Link Requests.
Tips on obtaining reciprocal links using basic good manners as a tool!
things go wrong in online business
Ever had one of those days where nothing seemed to go right? Some
tips and strategies to help you survive and learn from online crises
|Email etiquette tips
Some handy hints on getting the most from this powerful form of
engine optimization/marketing books.
Looking for a great book on Search Engine Marketing and
Optimization? Read our review of the best guide currently available
management software reviews.
Commission tracking networks, remotely hosted and locally hosted
software and services.
| Ecommerce terminology
Common ecommerce related terms and their definitions, plus links to
Linking strategies that will improve the revenue resulting from your
web marketing associations. Includes free affiliate link cloaking
Web Traffic and Server Logs
What is a hit? What is a visitor? What is a page view? Traffic statistics
terminology and methods of web site traffic reporting.
a Web site design proposal
Basic guidelines for an important document - how to write a web development proposal that will help win you contracts and tenders,
plus links to places where you can locate web industry contracts
|Giving search engine
If you are renaming or moving files around your web site, you may lose
your hard-earned page rankings! A solution - use a simple .htaccess 301
Content syndication & viral marketing- free script
Distributing your content to other web sites for free is a great viral
marketing strategy and it doesn't have to be complicated or expensive.
|Web marketing and
Some simple definitions of buzz words and terms used in conjunction
with Internet Marketing.
image, jargon & slang
Some thoughts on the use of hyper-technical promotional wording
and slang when representing your company and products.
|How to create special
characters in web page text.
Looking to put the š back in franšais? This useful listing of
special character codes, plus instructions for using the Windows Charmap
function will show you how.
You may be generating sales without ever being paid - these strategies
will help you identify problems with some merchants' affiliate programs.
- Mailing List Managers.
Email marketing is still one of the best strategies for boosting
sales and repeat visits to your web site. This article outlines what to
look for in autoresponder software, plus some reviews of solutions for
locally hosted and desktop all-in-one applications.
| Creating marketing copy -
writing to increase online sales.
A marketing tutorial in preparing a sales pitch that works! Simple
tips and hints to assist you in making the most of words in advertising
| Marketing - Branding Concepts
Getting web site visitors to remember you from amongst the crowd
|Web Marketing & Affiliate Programs - working with
Further tips in making the most from marketing another companies
products and services on the web.
Marketing - hiring SEOP's or doing it yourself
Considering utilizing the services of a Search Engine Optimization
Professional or optimizing a web site yourself? Our guide contains tips
and hints plus a review of great new SE marketing book!
|Search Engine Spider Identification
Basic tutorial for identifying search engine spiders and how to keep specific agents and robots from stripping your web site.
|Finding Web Development employment & projects
How and where to find web design and ecommerce development projects, jobs, contracts and tenders - for freelancers and web design companies
|Successful affiliate marketing!
Few affiliates are successful in making serious money from affiliate programs. Find out how you can make your web site generate income for you.
| What's in a name?
A comprehensive guide to selecting and registering domain names
|Payment Gateways, Internet Merchant Accounts and 3rd party credit card processors.
The shopping cart is only the beginning. A must-read article that can assist you in saving thousands of dollars!
|Credit Card Fraud - The merchant's perspective
Some statistics on fraudulent transactions and chargeback fees that will send shivers down your spine!
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An introduction to the use of Meta Tags and their importance in search engine rankings
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Ethical search engine optimization through the effective use of Title Tags
Creating Chromeless Popup Windows
Creating custom error pages - keeping site traffic
A revised article with new information about keeping your web site visitors - through the creation of custom error pages - no more boring http 404 error codes!